We asked ChatGPT and Gemini the six ways a buyer actually searches for FP&A software, and Mosaic was named in all 6 of 6 answers, the only product that showed up every single time.
Aleph and Anaplan tied just behind, each named in 5 of 6 answers (83%). Aleph was left out of exactly 1 question, and Anaplan appeared under two labels that we kept separate: "Anaplan" in 5 answers and "Anaplan Platform" in 1.
Datarails was named in 4 of 6 answers (67%), the clear fourth pick. Behind it, OneStream and Planful each landed in 3 of 6 (50%), and Jedox, Vena and Workday Adaptive Planning each in 2 of 6 (33%).
The run was measured on 4 August 2026: 6 questions, answered by ChatGPT and Gemini, one live web search each. Nineteen distinct product labels came back in total, but only 9 of those 19 were named in more than one answer.
How the shortlist changed from one question to the next
The plain question, "best fp&a software," returned the most enterprise-heavy list of the six: 8 names including IBM Planning Analytics and Workiva, each of which appeared in that 1 question and nowhere else. It was also the only one of the 6 answers that left Aleph out completely, even though Aleph was named in the other 5.
"What fp&a software should I use" collapsed to just 3 names: Aleph, Anaplan and Mosaic, the same three that top the overall count. When the buyer sounds like they want one answer, the models converged on the 3 products with the highest totals.
"Best free fp&a software" swung the list back open to 8 names: Vena, Planful, Datarails, Jedox, OneStream, Aleph, Anaplan and Mosaic. It was one of only 2 questions, with the small-teams one, that surfaced Jedox, which was named in 2 of 6 answers overall.
"Most affordable fp&a software" produced a different 7 names and was the only question in the whole run to surface Centage, Limelight and Cube, each named in that 1 answer alone. A vendor watching only the bare "best" query would never see those 3 names come up.
"Best fp&a software for small teams" returned 8 names and was the single place Cube Software showed up, the second label for Cube, which we did not merge. "Fp&a software recommendations" returned 8 more and was the only home for Board and Wolters Kluwer CCH Tagetik, each 1 of 6.
Add it up and 10 of the 19 labels were named in exactly 1 of the 6 answers. The shortlist a buyer sees is not one list, it is six overlapping lists, and roughly half the products only exist on one of them.
Where the answers came from
Three domains were cited in all 6 of 6 answers: reddit.com, getaleph.com and centage.com. Community threads and two company sites did more to shape these answers than any analyst.
The key insight sits in getaleph.com. Aleph's own website was cited in 6 of 6 answers, and Aleph the product was named in 5 of 6. That is the tightest link in the whole dataset between owning a cited source and getting your product named.
centage.com is the counter-example, and it is just as instructive. Centage's own site was also cited in 6 of 6 answers, yet Centage the product was named in only 1 of 6. Its roundup pages fed the models a list, and the models mostly named the other companies on that list.
Community carried the most weight by type: reddit.com was cited in 6 of 6 answers and quora.com in 1 of 6. If your product is not discussed on Reddit, you are missing the single most-cited source in this category.
Review directories were split. G2 was cited in 5 of 6 answers and Gartner in 1 of 6, but Capterra did not appear in any of the 6. A G2 profile mattered here; a Capterra profile was invisible in this run.
Editorial roundups filled the rest: corporatefinanceinstitute.com fed 5 of 6 answers, with thefinanceweekly.com, uschamber.com and thecfoshowpodcast.com each cited in 1 of 6. Four more vendor domains showed up too: golimelight.com in 2 of 6, and venasolutions.com, onestream.com and cubesoftware.com in 1 of 6 each.
What it would take to get named here
Being named tracked the source list, not company size. Anaplan, one of the largest names in planning, was named in 5 of 6 answers, but so was Aleph, a much smaller company whose own domain happened to be cited 6 of 6 times. The models named who the sources named.
So if you sell FP&A software, the route to being named runs through these exact pages: a live Reddit presence (cited 6 of 6), a G2 listing (5 of 6), a place on the Corporate Finance Institute roundup (5 of 6), and your own domain being citable the way getaleph.com was (6 of 6, product named 5 of 6). Market share is not on that list.
And you have to win more than the plain query. The "best free" question had 8 names and the "most affordable" one had 7, largely different from the enterprise-heavy "best fp&a software" list. A vendor that only ranks on the headline question still misses the 2 questions where price-sensitive buyers actually land.
The full list, counted
Three brands were counted under two labels, and we left them split rather than sum them: Anaplan (5) and Anaplan Platform (1), OneStream (3) and OneStream Platform (1), and Cube (1) and Cube Software (1). Merging them would report a number the measurement never produced.
| Product | Named in | Share |
|---|---|---|
| Mosaic | 6 of 6 | 100% |
| Aleph | 5 of 6 | 83% |
| Anaplan | 5 of 6 | 83% |
| Datarails | 4 of 6 | 67% |
| OneStream | 3 of 6 | 50% |
| Planful | 3 of 6 | 50% |
| Jedox | 2 of 6 | 33% |
| Vena | 2 of 6 | 33% |
| Workday Adaptive Planning | 2 of 6 | 33% |
| Anaplan Platform | 1 of 6 | 17% |
| OneStream Platform | 1 of 6 | 17% |
Where Glotier fits
Glotier does not sell FP&A software, so we are correctly absent from all 6 of these answers, and we would not fake our way onto a list we do not belong on. This whole page is just the measurement, run once, on a category that is not ours.
That measurement is exactly what we do for a customer's own category: the same 6 buyer questions, the same count of who gets named and which sources fed it. On your category the check is free, needs no account, and takes about a minute.