Glotier tells you whether ChatGPT, Gemini and Perplexity name your product when buyers ask what to use in your category. It puts your buyers' real questions to all three as live web queries, records whether you were named and by which of them, which competitors were named instead, and which pages each answer was built from.

How does Glotier check AI visibility?

It runs one live web search per question. ChatGPT and Gemini read the identical results, and Perplexity runs its own retrieval because it does not accept results handed to it. Whether your product is named is decided by a literal presence check on the answer text rather than by asking a model for its opinion, so the number cannot be inflated by a model being agreeable. You can also connect your own ChatGPT or Claude key and have the questions run through your account instead.

Why ask three assistants instead of one?

Because they disagree. In our own study, across the 39 of 40 buying questions where all three answered, all three named the same product only 30% of the time and 47% of products were named by exactly one assistant. Checking a single assistant shows you 58% to 65% of the products named across the three, so a founder who checks ChatGPT, sees their name and relaxes has measured one engine on one phrasing.

Is Glotier free to use?

The check is free with no signup. Paid plans start at $39/month (Solo), $99 (Studio) and $249 (Agency), and cover weekly tracking and the content the agent writes.

Does Glotier make up data about my product?

No. Every result comes from observed data: the live search results, the answers the assistants actually returned, and the sources they cited. It does not invent metrics, ratings or engine claims, and when a measurement has not run it says so rather than printing a zero.

Anyone selling something buyers research before choosing, where the category has enough alternatives that an assistant has to pick a shortlist: software, tools, e-commerce, and services. Founders, marketers and agencies all use it, and the work is the same at any size. It is not useful for local or in-person businesses, where maps and reviews decide the outcome instead.

What is the best SEO tool in 2026?

For keywords, rank and backlinks, the mature suites are all competent and the right one is whichever your team already knows. The gap is not in that stack. It is that none of those tools tell you whether an assistant names your product when a buyer asks it a question, which is where a growing share of research now begins.

Is Semrush or Ahrefs enough on its own?

For classic search, yes. For the newer question of whether AI answers name you, no, because that is not a keyword rank. It is a separate measurement: put the real buying question to the assistant and record whether you were named and which pages the answer was built from. A rank tracker does not do that, and does not claim to.

Do I need a separate tool for AI search?

You need one capability the rank tracker lacks: asking the assistants real buying questions and recording the sources behind each answer. That is a small, cheap addition, not a second full suite. The honest version of this is priced in tens of dollars a month, not as a second enterprise contract.

Does SEO still matter if answers come from AI?

It matters more, not less. An assistant answers a buying question by running a live web search and reading what ranks. If nothing of yours or about you ranks for the terms it searches, nothing of yours is retrieved and you cannot be named. Ranking is the entry ticket to the answer.

How do I prove any of this is working?

By re-running the same buying questions on a schedule and watching the named-or-not result and the source list move, and by reading your own server logs for assistant crawlers and referrals. Both are checkable. A vendor that cannot show you the sources behind a claim is asking you to take a number on faith.

Guide

The best SEO tools, and the one thing none of them measure

By Oğuzhan Tüsen @oguzhanglotierPublished 28 July 2026Figures last checked 26 July 2026

The SEO suites are genuinely good at what they do. The gap is not in keywords or backlinks. It is that a buyer now often starts by asking an assistant, and almost none of these tools tell you whether the assistant named you. Here is what the best tools already do, the column they leave blank, and our own numbers on it.

What the best SEO tools already do well

Credit where it is due. On the classic jobs, the mature suites are competent and largely interchangeable, and the right one is usually whichever your team already knows. The list below is not a knock on them. It is the setup for the one row at the bottom.

The job	Who does it
Keyword research and search volume	Every serious SEO suite. This is solved.
Rank tracking for your keywords over time	Every serious SEO suite.
Technical and on-page site audits	Every serious SEO suite.
Backlinks and referring domains	The larger suites, and it is their moat.
Content and brief generation	Most, with a writing add-on.
Whether ChatGPT, Gemini or Perplexity name you when asked	Almost none of them, and it is the question buyers now start with.

The measurement they skip

None of the standard suites put a real buying question to ChatGPT, Gemini or Perplexity and record two things: were you named, and which pages did the answer get built from. That is not a keyword rank and a rank tracker cannot produce it. It is a different scoreboard on the same field, and it is the one a buyer sees first when they ask an assistant “what should I use for X” instead of typing the query into a search box.

The reason it matters: an assistant does not read your marketing. It runs a live web search and assembles an answer from whatever ranks, most of which you do not own. So the question is not “where does my page rank” but “when the machine assembles the shortlist, is my name on it, and what did it read to decide.”

What Glotier does, and what it does not

Glotier asks the three assistants the real buying questions in your category, on one shared live web search per question, and records whether you were named and every source the answer was built from. It then watches those two things move week over week. That is the blank column, filled, and it is priced in tens of dollars a month rather than as a second enterprise suite.

What it is not: a replacement for your rank tracker. GEO depends on SEO, because a page has to rank to be retrieved. Keep the suite you have for keywords and backlinks. Add the one measurement it does not make.

The proof, from our own site

We do not ask you to take the mechanism on faith, because we run it on ourselves and the numbers are public. Between 23 July 2026 and 29 July 2026, assistants sent us 6 real human visitors (3 from ChatGPT, 2 from Bing, 1 from Perplexity), measured by a browser beacon that no bot triggers. It is a small number, and it is real, and it is growing. 5 of those 6 landed on our original-measurement pages, not on a sales page. The pages the assistants sent people to were the ones with numbers in them.

And the honest part, because a page that only flatters us is not evidence. Put to the same test in our own category, across 18 buying answers we read in full, we were named 0 of 78 times. We publish that zero on our own dashboard next to everything else, because the product is a scoreboard and a scoreboard you can edit is worthless. Community pages, not vendor roundups, fed those answers: Reddit alone was cited in 12 of them.

Get Glotier Solo

Your rank tracker does not tell you whether an assistant names you. The free check answers it once, with every source behind the answer, and Solo re-runs it every day so you can see the trend for your own category.

The Citation Agent: which of your pages an assistant can actually cite, and the fix for each
A paragraph-quality read of your pages: what an assistant can lift whole, and where a claim is missing its source
An X agent and a Reddit agent: the live threads worth answering in your category, with a reply drafted for each
A daily check, and an article written from what it measured that day, ready to publish
The same buyer questions re-asked every day, with every source page behind each answer

Track 3 products and up to 150 buyer questions across ChatGPT, Gemini and Perplexity. $39/month.

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Cancel any time. Not for you? Email us within 7 days of a charge and we refund it in full. Refund policy

Not ready to pay? The check is free, with no card and no account. Run it on your own product.

Assistant referrals measured 23 July 2026 to 29 July 2026 from our own Cloudflare beacon. Category naming measured 26 July 2026 against ChatGPT, Gemini and Perplexity on one shared live web search per question. Full question sets and source lists are published in the category write-ups.