Pricing comparison
What AI visibility tools actually cost
Published prices for 22AI-visibility and GEO tools, read off each vendor’s own pricing page. Four have a real free tier. Four will not tell you the price without a conversation. The rest run from $20 a month to $250, and the top tiers go to $999.
Eighteen of these were checked on 2026-07-17. Surfer SEO, Clearscope, MarketMuse and BrightEdge were added and checked on 2026-07-28. Two dates rather than one, because only four were re-read.
We make one of these tools, so read this the way you should read any vendor’s comparison. What we can do is show the numbers verbatim and link to every source, including the three rivals that cost less than we do.
Has a genuinely free tier
You can get an answer without paying. Worth starting here whatever you end up buying.
| Tool | Entry price | What it is best at |
|---|---|---|
| HubSpot AEO Grader | Free | Free and frictionless for a quick one-time snapshot, backed by the HubSpot brand. |
| Knowatoa | Freemium | Approachable and affordable AI-search monitoring focused squarely on answer-engine visibility. |
| Hikoo | Free + from €69/mo | A full audit-to-action cycle across up to seven AI engines, with a privacy-first European footing. |
| PromptOpti | Free tier + $29/mo Pro | Low-friction and revenue-framed: a genuine free-forever tier plus a $29/month full-feature plan, with queries ranked by estimated revenue at risk and a citation-gap report. |
Published monthly price
The entry plan as the vendor lists it. Higher tiers exist for all of these; this is the first rung.
| Tool | Entry price | What it is best at |
|---|---|---|
| Otterly.AI | $29/mo | Clean, focused AI-search monitoring with a friendly entry price, a solid pick if AI search is the only channel you care about. |
| Surfer SEO | $49/mo | A mature content-writing and on-page optimisation product with AI answer tracking bolted on, so one tool covers both writing the page and watching whether AI names you. |
| Clearscope | $129/mo | Well-regarded content grading with genuine AI additions: prompt tracking, brand visibility across search and AI, and query fan-out showing the searches an assistant fires before answering. |
| Peec AI | $95/mo | Team-oriented analytics and reporting around AI-answer visibility. |
| Profound | From $99/mo | The most engines and the deepest enterprise analytics, if you have the budget and a brand team. |
| Scrunch AI | From $250/mo | Enterprise-leaning answer-engine optimization analytics for brands that want a dedicated AI-visibility platform. |
| Semrush | From ~$140/mo | Best-in-class Google SEO data and a huge toolset, if you already live in Semrush, the AI features bolt on. |
| Nightwatch | From ~$39/mo | Mature, granular Google rank tracking with geo and device segmentation, now extended to AI answers. |
| Rankscale | $20/mo (Essentials), $99 Pro | Deep, dedicated GEO analytics across many engines and 240+ regions, with competitor benchmarking and citation and sentiment analysis, if you want breadth and depth of measurement. |
| Frase | $39/mo | A mature, end-to-end content loop: research, draft in your voice, publish to your CMS, and auto-detect decaying pages, if content execution is what you need. |
| Temso AI | $89/mo | It bundles action into the tracker: an agent drafts content, on-page optimizations and outreach within your guardrails, and every plan includes unlimited projects and seats. |
| LLM Pulse | €49/mo | The broadest engine coverage here, 14+ models, at a low recurring entry price, with MCP, REST API, webhooks and a CLI on every plan. |
| GrackerAI | $79/mo (annual), $99 monthly | It ships done-for-you output, not just a dashboard: LLM-optimized articles, gap analysis and a prioritized remediation roadmap, with a strong cybersecurity and identity niche. |
Sold once, not monthly
A lifetime deal rather than a subscription, which is a different bet: you are paying up front for a product that still has to keep working.
| Tool | Entry price | What it is best at |
|---|---|---|
| LLMClicks.ai | $159 one-time (lifetime, beta) | A differentiated GEO placement engine: buy placements in the 'best of' listicles AI cites across 1,200+ vetted publisher domains, plus genuinely free permanent tools. |
No public price
You have to ask, or you have to already be paying for something else. This is the norm in the category and it is the reason this page exists.
| Tool | Entry price | What it is best at |
|---|---|---|
| MarketMuse | Not published | Topic modelling and content planning built on analysing large numbers of competing pages, which is a real and different job from measuring AI visibility. |
| BrightEdge | Quote only | Depth and scale for organisations running search across many teams and markets, with the account management and integrations that buying committee expects. |
| Ahrefs Brand Radar | Paid add-on to an Ahrefs plan | If you already pay for Ahrefs, Brand Radar bolts AI visibility onto best-in-class SEO data, you may not need anything else. |
| Visiblie | Paid tiers | Breadth of AI engines: its top plan covers considerably more assistants than most tools here. Check their current list rather than ours, since an engine lineup changes faster than a roundup does. |
Where Glotier sits
The check is free with no account and no card, which is a different thing from a free tier you have to sign up for. Paid plans start at $39/month for 3 products and up to 150 buyer questions measured across ChatGPT, Gemini and Perplexity. Three tools on this page are lower priced than that, and we have named them.
What the money buys that the monthly number does not show: the same questions re-asked every day, every source page behind each answer, and an article plus the posts drafted from what it measured that day. Cancel any time, and a full refund within 7 days of a charge.
Questions buyers ask
- What does AI visibility software cost?
- Published entry prices run from $20 a month (Rankscale Essentials) to $250 a month (Scrunch AI), with most of the category clustered between $29 and $99. Higher tiers go a long way further: Profound's Growth plan is $399 a month and Surfer SEO's Enterprise plan is $999. Four tools have a genuinely free tier, and four do not publish a price at all. Every figure here was read off the vendor's own pricing page, eighteen of them on 2026-07-17 and four on 2026-07-28.
- Which AI visibility tool has the lowest price?
- Among paid plans, Glotier's Fast at $9.99 a month is the lowest full entry on this table, with Rankscale's Essentials at $20 and Otterly.AI and PromptOpti's Pro at $29 next. For free, HubSpot's AEO Grader, Knowatoa, Hikoo and PromptOpti all have a free tier, and Glotier's check is free with no account and no card.
- Why do so many of these tools hide their pricing?
- Because the category grew out of enterprise SEO, where a demo call is how deals are qualified. Four of the twenty-two tools here have no public price: Ahrefs Brand Radar is an add-on to an Ahrefs subscription you must already hold, Visiblie prices by tier without publishing the numbers, MarketMuse lists four plan names and no figures, and BrightEdge is quote-only. If you are comparing five tools, that is five forms and five waits before you learn anything.
- Is Glotier the lowest-priced option?
- Close to it now: Fast at $9.99 a month is the lowest full paid entry on this table, and the free check has no account and no card at all. But price alone is the wrong test. At $9.99 Fast queries ChatGPT and Gemini every day, fans each buyer question into the sub-queries an assistant really runs, and reads your pages for what can be quoted and where a claim has no source; Solo at $39 adds Perplexity as a third assistant and the Citation Agent. Compare what a plan actually does, then the price.
- What should I actually be comparing?
- Not the monthly number on its own. Ask how many assistants each tool queries and whether it runs a live web search or answers from a model's training data, whether it shows you the source pages the answer was built from, how many questions and products the plan covers, and whether the output is a dashboard or work you can publish. Two tools at the same price can differ by an order of magnitude on all four.
Compare any two
Every tool above has a full write-up: where it wins, where we win, and what each costs. Comparing two of them to each other instead? Profound vs Scrunch AI.
Prices were read from each vendor’s public pricing page on 2026-07-17 and are shown as published, including the two quoted in euros. Vendors change prices without notice, so check the source before you buy. Every product named is a trademark of its owner.
Related
Start with Solo
Get Glotier Solo
Prices tell you what a tool costs, not what it does for you. Solo is the one on this page that measures your category daily and writes the work the measurement points to.
- The Citation Agent: which of your pages an assistant can actually cite, and the fix for each
- A paragraph-quality read of your pages: what an assistant can lift whole, and where a claim is missing its source
- An X agent and a Reddit agent: the live threads worth answering in your category, with a reply drafted for each
- A daily check, and an article written from what it measured that day, ready to publish
- The same buyer questions re-asked every day, with every source page behind each answer
Track 3 products and up to 150 buyer questions across ChatGPT, Gemini and Perplexity. $39/month.
Cancel any time. Not for you? Email us within 7 days of a charge and we refund it in full. Refund policy
Not ready to pay? The check is free, with no card and no account. Run it on your own product.