Domo was the most-named business intelligence tool in our measurement, showing up in 5 of the 6 answers we recorded (83%). On 2026-08-03 we put six buyer questions about business intelligence tools to ChatGPT and Gemini, gave each one a single live web search, and wrote down every product they named and every source they cited. Domo led. Nothing else matched its reach across the full set of six.
Three tools tied just behind Domo at 4 of 6 answers (67%): Microsoft Power BI, Qlik, and Tableau. A second tier of three sat at 3 of 6 (50%): Looker, Metabase, and Zoho Analytics. Across all six questions, 26 different product names appeared, but only those 7 tools were named in more than one answer. Everything else showed up exactly once.
One thing to flag before anyone reads the leaderboard as gospel: the assistants used more than one name for the same product. Power BI shows up as "Microsoft Power BI" in 4 of 6 answers and as plain "Power BI" in 1 more, so the same tool is split across two rows. Qlik does the same, named "Qlik" in 4 of 6 and "Qlik Sense" in 1. We keep both rows exactly as measured rather than merging them into a total the data never showed, so when you read the table, read the two Power BI rows and the two Qlik rows together in your head.
The shortlist changed completely when the question changed
This is the part most people miss. The tools an assistant names depend heavily on how the buyer phrases the question, and across our six questions only 7 of the 26 named products appeared more than once. The swing between phrasings was dramatic.
The bare "best business intelligence tools" query returned seven enterprise names: Microsoft Power BI, Tableau, Domo, Qlik Sense, plus three that appeared in this question and nowhere else, SAP BusinessObjects Business Intelligence suite, MicroStrategy, and Databricks. That is the classic big-vendor list.
"Best free business intelligence tools" was a different universe. Its eight names were Apache Superset, Metabase, Grafana, The ELK Stack, BIRT, JasperReports, Seal Report, and Jedox. Seven of those eight appear in no other answer we recorded. None of the big four, Domo, Power BI, Tableau, or Qlik, showed up once the buyer added the word "free." Metabase was the exception, the only tool named across the free, small-teams, and affordable answers (3 of 6).
"Most affordable business intelligence tools" sat in between. It brought back paid names (Domo, Qlik, Zoho Analytics, Power BI) and Metabase, then added three that appeared only here: KNIME Analytics Platform, Sisense, and Looker Studio. So "affordable" acted as a bridge between the free tools and the paid leaders, and it was the single place Sisense or KNIME earned a mention.
Two more one-question cameos are worth naming. "What business intelligence tools should I use" was the only answer to include Google Data Studio and IBM Cognos Analytics, each named just once (1 of 6). "Business intelligence tools recommendations" was the only place ThoughtSpot and Eclipse BIRT appeared, also once each. If you sold KNIME, Sisense, ThoughtSpot, or Cognos, you would have missed your single appearance entirely unless you tracked the exact phrasing that surfaced it.
Where the answers actually came from
The sources matter more than the rankings, because they are what a vendor can influence. reddit.com was cited in all 6 answers (6 of 6). Community discussion, not a vendor page or an analyst, was the single most-used source in every question we asked. quora.com added another community voice in 3 of 6.
The key finding sits with the vendor domains. domo.com was cited in 4 of the 6 answers (67%), the second most-cited domain after Reddit, and Domo was also the most-named product at 5 of 6. A vendor that publishes its own comparison and roundup content, and gets it into the sources these assistants read, tends to get named. Domo's own site even fed the "best free" answer, a list Domo itself does not appear on, because it publishes a free-tools roundup the assistant pulled from. No other vendor domain came close: qlik.com, thoughtspot.com, omni.co, posthog.com, and logz.io each appeared once (1 of 6).
On the roundup side, the assistants leaned on zapier.com (4 of 6), gartner.com (3 of 6), mopinion.com (3 of 6), and montecarlo.ai (3 of 6), then datacamp.com and baserow.io (2 of 6 each). These are the pages doing the real work behind the answers.
Review directories were mostly quiet. G2 (g2.com) appeared in 2 of 6 answers and PeerSpot in 1 of 6, but Capterra, TrustRadius, and Software Advice did not appear at all. In this category, on this day, a strong Reddit thread was worth more than a directory listing.
What we would do if we sold a BI tool
The source list, not market share, decided who got named. Power BI and Tableau have far larger install bases than Domo, yet Domo was named in more answers than either (5 of 6 versus 4 of 6), and the difference tracks its presence in the sources, including its own domain in 4 of 6 answers. So the work is not "be bigger," it is "be present where these assistants read."
Concretely, from this data: get mentioned in the active Reddit threads that fed all 6 answers, and in the Quora threads that fed 3 of 6. Earn a spot in the roundups the assistants actually pulled, zapier.com, gartner.com, mopinion.com, montecarlo.ai, datacamp.com, and baserow.io, rather than chasing directories that never showed up. And publish your own comparison content the way domo.com did, since it was cited four times. Then track it week over week, because a single new thread can change the shortlist for a whole phrasing.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Domo | 5 of 6 | 83% |
| Microsoft Power BI | 4 of 6 | 67% |
| Qlik | 4 of 6 | 67% |
| Tableau | 4 of 6 | 67% |
| Looker | 3 of 6 | 50% |
| Metabase | 3 of 6 | 50% |
| Zoho Analytics | 3 of 6 | 50% |
| Power BI | 1 of 6 | 17% |
| Qlik Sense | 1 of 6 | 17% |
Power BI and Qlik Sense sit at the bottom as separate rows on purpose: they are the same tools as Microsoft Power BI and Qlik higher up, counted under a second name. We left them split to match the measurement exactly rather than sum them into a figure the data does not show.
A note on us: Glotier does not sell a business intelligence tool, so we are not in these answers, and that is the correct result. We would not want to fabricate our way onto a list buyers did not put us on. But running this measurement, six real buyer questions, 26 products named, 19 source domains counted, is exactly what Glotier does for whatever category you do sell in. The check is free, needs no account, and takes about a minute.