Case study · Building in public
61 days, 2 ChatGPT citations, and what actually moved
We build Glotier to get indie products named in AI answers, so we run the playbook on ourselves in public and publish the real figures. Two months in, the honest scoreboard is small and specific: ChatGPT has cited us twice on its own and sent us visitors both times, Google has been generating an AI Overview for us since week two, and a three-day SEO pass just moved traffic more than anything else we have tried. Here is what did it and what did not.
- 61
- days since the domain went live
- 2
- times ChatGPT cited us, unprompted
- +64%
- visits in the 3 days after an SEO pass
Being cited twice is a real number, and a small one
In 61 days, ChatGPT named Glotier in an answer twice without anyone prompting it to, and both times we could see the visit land. That is the whole claim. We are not going to dress it up as “ChatGPT recommends Glotier”, because anyone can open ChatGPT, ask for AI visibility tools, and watch us not appear. We check that ourselves every week and we are usually absent.
We are publishing it anyway because two is a number you can compare yourself against today. Most indie products have never been cited once, and almost none of their founders know either way. Going from unknown to zero-but-measured is the actual first step, and it is the step nobody sells you.
Three days of SEO work moved more than two months of waiting
The most useful thing we learned this month had nothing to do with AI. After a focused pass on titles, internal links and page structure, the following three days ran 133 visits and 466 page views, up 64% and 85% on the previous period with bots excluded. Around 35 of those visits came from outside Turkey, which for a product sold in English is the segment that actually matters.
That is the part worth copying. The engines that answer “what should I use?” read the same web that Google crawls. Work that makes a page legible to a crawler makes it quotable to a model, and it pays out in ordinary search traffic while you wait for the citation.
What we actually did
One sentence, everywhere
The same crisp "X for Y" line on the homepage, the meta description, and the Organization schema. When every source says the same thing, a model can repeat it with confidence.
Structured data from day one
Organization JSON-LD site-wide, plus Article + FAQ schema on guides. This hands search and AI engines a clean, labelled description instead of making them guess.
Pages that answer a real question
Both citations we got were for deep pages, not the homepage: the ones that answer a specific question with counted evidence. Nothing generic has ever been quoted back to us.
A free tool as the front door
Our free AI-visibility check gives people a reason to link, share, and return, engagement signals that pull a new domain out of the sandbox faster.
Submit + verify, then get out of the way
Sitemap in Search Console, clean crawlable HTML (static export), consistent internal links. No tricks, just making it trivial to crawl and understand.
The AI Overview, and the honest version of “we rank #1”
Two weeks after the domain went live, Google had indexed it, was ranking it, and had started generating an AI Overview summarising what we do. Ranking #1 for your own brand name is not the flex it sounds like, since any indexed site wins its own unique name. The two things that are signals: how fast a brand-new domain got crawled and trusted, and that Google chose to write a summary of us at all. That only happens when your content is clear and structured enough for a model to understand and repeat.
The real test is competitive, non-brand terms, “AI visibility tool” and “ChatGPT brand monitoring”, where we are still climbing and mostly still absent. If you want the strategy rather than the scoreboard, start with Generative Engine Optimization, or the practical version in how to get mentioned in AI search.
Find out how many times AI names you. Free, no account.