Study · Building in public

We asked AI for the best AI visibility tool. There is no leader yet, and here is where the answers come from.

By Oğuzhan Tüsen @oguzhanglotier·Published 25 July 2026

We build a tool that measures whether AI names your product, so the honest thing is to run our own category through it and publish what comes back, flattering or not. We put the questions a buyer would actually ask, “best AI visibility tool”, “the cheapest one under $50”, “which do Reddit users recommend”, to ChatGPT, Gemini and Perplexity as live searches, and recorded who each named and the pages the answers were built from. The short version: the category has no leader yet, the answers lean on a handful of sources rather than vendor sites, and the assistants building those answers already read Glotier every day.

~12

tools AI named, no single leader

2,337

AI agent requests to us in a day

6

people arrived from AI answers

No leader. AI named a dozen different tools.

In a single run of our own category, the three assistants named a shifting set of about twelve products, among them Rankscale, Frase, Profound, Peec AI, PromptOpti, Temso, Nightwatch, GrackerAI, LLMClicks and LLM Pulse. What stood out was not the list but the disagreement: almost no tool was named by all three assistants. Most were named by exactly one. That matches the larger pattern from our 40-question study across other categories, where 223 of 266 named products appeared only once and the most-named product showed up in just three answers. No name owns “AI visibility tool” yet, which is unusual and, if you are building here, useful: a category with no leader is a category still up for grabs.

We wrote an honest, both-sides comparison of each of these against Glotier, where they win and where we do, with real pricing, for example Glotier vs Profound, vs Frase and vs Rankscale. The full set is in the roundup.

The answers came from a small set of sources, not the tools’ own sites.

When we recorded the pages each answer was built from, the same domains kept returning: SE Ranking’s AI-visibility page, Reddit threads, Frase, GrackerAI and Zapier. A short list of listicles and community threads, not the vendors’ marketing pages. In our broader 40-question study, Reddit was among the sources in 38 of 40 answers, and the review directories companies pay thousands a year for fed 0.7% of citations. The lesson repeats: assistants build answers from what they can retrieve and trust, and for tools that means a few “best X” roundups and the Reddit threads where real people compare options. Being genuinely the best product matters far less than being present in those specific pages.

AI already reads Glotier every day

This is the part that matters more than any single ranking. In one 23.5-hour measurement of our own logs, named AI agents made 2,337 requests to Glotier, and we checked 1,173 of the 1,174verifiable ones against each operator’s own published IP ranges. Assistants are not guessing about us, they are fetching our pages. And they send real people: in a recent week 6 visitors arrived from ChatGPT, Perplexity and Bing answers, every one landing on a page built from our own measurement rather than a marketing page. Getting cited takes time, our own case study puts the first five ChatGPT citations at 66 days, so we re-measure weekly and keep publishing original, source-level data. That is the loop, and it is already turning.

What this means if you are trying to get named

Three things carry to any category. First, check whether there is a leader. If no single name dominates, the recurring-source set is small and getting into it is faster than fighting an entrenched incumbent. Second, find the exact pages the assistants pull from for your buyer questions, usually a few listicles and the Reddit threads where your category is discussed, and work to be present in those, not on your own blog. Third, measure it, because the sources are stable enough week to week that you can tell whether a change worked rather than guessing. That is the loop, and you can run the first step of it free.