QuoteWerks was the most-named CPQ tool in our test, named in 4 of the 6 answers ChatGPT and Gemini gave when we asked them to recommend CPQ software. No other product matched it on the exact-name count: PandaDoc was next at 3 of 6, and everything else landed at 2 of 6 or fewer.
We ran this on 2026-08-04. We took six questions a buyer actually types, from the broad ("best cpq software") to the budget-shaped ("most affordable cpq software"), and put each one to ChatGPT and Gemini with one live web search per answer. We recorded every product named and every source domain cited. Six questions, two assistants, one search each. Everything below comes from that run and nothing else.
Across the six answers, 25 distinct product labels were named at least once. Only two cleared a third of the answers: QuoteWerks (4 of 6, 67%) and PandaDoc (3 of 6, 50%). Five products tied at 2 of 6 (33%): Experlogix CPQ, HubSpot CPQ, Oracle CPQ, Salesbricks, and VARStreet CPQ. The remaining 18 labels were each named exactly once.
One caveat we have to flag up front, because it bends every number here: the assistants do not spell a product the same way twice. QuoteWerks also shows up as "QuoteWerks CPQ" (1 of 6) and "QuoteWerks CPQ software" (1 of 6). PandaDoc also shows up as "PandaDoc CPQ" (1 of 6). DealHub is scattered across three spellings, "DealHub", "DealHub AI" and "DealHub CPQ", each named once. We do not merge these, because summing them would invent a count the data never showed. When we say QuoteWerks was named 4 times, we mean the exact string "QuoteWerks" landed in 4 answers.
The shortlist changed with the question
The list was not stable across the six questions, and that is the most important thing in this data. The bare "best cpq software" query returned eight names, and several appeared nowhere else in the whole run: Quotivity, LinePilot and ConnectWise CPQ were each named in this one question and never again.
"best free cpq software" pulled a different set of four: QuoteWerks, PandaDoc, Experlogix CPQ, and "Simple Quoting Tool". That last name, "Simple Quoting Tool", surfaced in this single sub-question and in none of the other five. Note that the free question still returned the two overall leaders, QuoteWerks and PandaDoc, rather than a separate roster of free-only tools.
"most affordable cpq software" produced a fifth, budget-flavored list: DealHub CPQ, VARStreet CPQ, Salesbricks, QuoteWerks (as "QuoteWerks CPQ software"), and "Agentforce Revenue Management (Salesforce Revenue Cloud)". Agentforce Revenue Management was named in this affordability question alone. Salesbricks, a newer name, only ever appeared on the two budget-adjacent questions, "small teams" and "most affordable", for 2 of 6.
The overlap between "free" and "affordable" was thin. Those two lists, four names and five names, shared nothing except QuoteWerks, and even QuoteWerks appeared under two different spellings across them. If you assumed the free question and the cheap question would return the same vendors, the data says they mostly do not. And the "best cpq software for small teams" question added its own one-offs, SAP CPQ and Salesforce CPQ, that no other question produced.
Counting all of its spellings, QuoteWerks is the only brand that appears in all six answers; PandaDoc, across its two spellings, appears in four. Every other product was tied to a particular way of asking. Change the question, change the shortlist.
The source map: who fed the answers
Two domains tied as the most-cited across the six answers: g2.com and reddit.com, each feeding 5 of the 6 answers. Gartner (gartner.com) was next at 4 of 6. So the three biggest inputs were one review directory, one community forum, and one analyst site.
Community discussion carried real weight. Reddit threads were cited in 5 of the 6 answers, the joint-highest of any domain, with LinkedIn adding 1 of 6. When ChatGPT and Gemini wanted a human opinion on CPQ, they went to Reddit.
Review directories did appear, and prominently. G2 was cited in 5 of 6 answers, tied for the most of any source; Capterra appeared in 1 of 6; and Gartner, the analyst directory, in 4 of 6. This is not a category where the classic software-review sites are missing, they were central to what the assistants read.
Roundup and vendor-blog posts filled the middle: gokickflip.com (3 of 6), monday.com (3 of 6), croclub.com (2 of 6), plus single cites from convertsite.com, cincom.com, vastedge.com, vividworks.com and blog.genalpha.com. Taken together, these "best CPQ tools" listicles were a larger input than any one directory.
Here is the insight we would underline. QuoteWerks' own domain, quotewerks.com, was cited in 3 of the 6 answers, and QuoteWerks was the most-named product at 4 of 6. The vendor's own pages were feeding the answer that recommended the vendor. That is the cleanest case in this run of a company owning its own citation.
It was not a fluke. PandaDoc's site (pandadoc.com, 1 of 6) fed answers and PandaDoc was named 3 times; HubSpot's ecosystem page (ecosystem.hubspot.com, 1 of 6) fed answers and HubSpot CPQ was named twice; Salesbricks (salesbricks.com, 2 of 6) and Salesforce (salesforce.com, 2 of 6) both fed answers and both saw their products named. Vendors whose own domain was in the source set tended to be named.
We will also say where the pattern broke. cincom.com, vividworks.com and vastedge.com each fed 1 answer, yet Cincom, VividWorks and VastEdge were not named anywhere in the six. Being cited as a source helped, but it did not force a mention on its own.
If you sell CPQ software
The uncomfortable, useful takeaway: the source list, not market share, decided who got named. Oracle CPQ and SAP CPQ are among the largest products in this market, and they came in at 2 of 6 and 1 of 6. QuoteWerks, older and smaller, led at 4 of 6, because it was present in Reddit, Gartner, G2 and its own well-cited pages. The assistants named who their sources named.
So the work is source-shaped. To have a real chance of being named here you want to be present in the exact places these answers came from: the CPQ threads on Reddit (cited in 5 of 6 answers), your G2, Capterra and Gartner listings (G2 alone in 5 of 6), the roundups like gokickflip.com and monday.com (3 of 6 each), and your own domain, which for QuoteWerks, PandaDoc, HubSpot and Salesbricks demonstrably moved into the answer. None of that is a media buy. It is showing up credibly, then checking whether it changed what the assistant says.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| QuoteWerks | 4 of 6 | 67% |
| PandaDoc | 3 of 6 | 50% |
| Experlogix CPQ | 2 of 6 | 33% |
| HubSpot CPQ | 2 of 6 | 33% |
| Oracle CPQ | 2 of 6 | 33% |
| Salesbricks | 2 of 6 | 33% |
| VARStreet CPQ | 2 of 6 | 33% |
| Agentforce Revenue Management (Salesforce Revenue Cloud) | 1 of 6 | 17% |
| Conga | 1 of 6 | 17% |
Share is the fraction of the six answers that named the product, and counts are for the exact product string. As noted above, QuoteWerks also appears as "QuoteWerks CPQ" (1 of 6) and "QuoteWerks CPQ software" (1 of 6), PandaDoc as "PandaDoc CPQ" (1 of 6), and Conga as "Conga CPQ" (1 of 6). Each is its own row in the raw data, and we have not summed them.
Where Glotier fits
One honest note to close. Glotier does not sell CPQ software, so we did not appear in any of these six answers, and that is exactly right, we should not have. What you just read is not us ranking a market we compete in; it is the same measurement we run for a customer, pointed at their own category with their own product in the count. If you sell CPQ software, the identical six-question check shows whether ChatGPT and Gemini name you today. It is free, there is no account, and it takes about a minute.