DealHub was the most-named product in this measurement, appearing in 3 of the 6 answers when we asked ChatGPT and Gemini to recommend deal desk software on 2026-08-07.
We put six buyer questions about deal desk software to ChatGPT and Gemini, gave each question one live web search, and recorded every product they named and every source domain they cited. Across those 6 answers, 19 different products were named, and only 4 were named more than once: DealHub at 3 of 6, then HubSpot Deal Tracking, PandaDoc, and Rattle tied at 2 of 6 each. The remaining 15 products were each named in a single answer.
That is a thin, scattered result. No product was named in more than 3 of the 6 answers, and 15 of the 19 named products (79%) appeared in exactly one question. For anyone marketing a deal desk product, it means AI visibility here is won question by question, not by one brand that dominates every answer.
The shortlist changed with every phrasing
The plain question, "best deal desk software," returned just three products: DealHub, Salesforce, and Momentum. Two of those, Salesforce and Momentum, appeared in this question only and in none of the other five.
Two near-identical questions split the vote. "What deal desk software should I use" narrowed to two products, DealHub and PandaDoc, while "deal desk software recommendations" returned a different pair, Rattle and HubSpot Deal Tracking. Across the plain "best" question and the "should I use" question, the only product they had in common was DealHub.
"Best free deal desk software" produced the longest and most CPQ-heavy list: 8 products, with HubSpot Deal Tracking, PandaDoc, and DealHub sitting next to Conga CPQ, Salesforce CPQ, Pricefx, Vendavo, and Zilliant. Those last five all appeared in the "free" question and nowhere else, so an entire set of pricing and CPQ vendors owed their whole visibility here to the single word "free."
"Most affordable deal desk software" was narrower still, returning only Rattle and ZoomInfo, with ZoomInfo showing up in this one question alone. The "affordable" pair barely overlapped with the 8-product "free" list, which tells you that even two price-themed phrasings of the same buyer intent pull different names.
The oddest result came from "best deal desk software for small teams," which returned 7 products: Zoho Desk, Help Scout, Freshdesk, Zendesk, Gorgias, Front, and Missive. Not one of those 7 appeared in any of the other five questions, and every one of them is a help desk or shared inbox tool rather than deal desk software. Adding "for small teams" quietly switched the category from deal desk to help desk and produced a shortlist that shares zero products with the plain "best deal desk software" answer.
Where the answers came from
One domain fed everything: gorattle.com was cited in all 6 of the 6 answers. Right behind it, pandadoc.com, salesforce.com, and workato.com were each cited in 5 of 6, and anaplan.com, dealhub.io, and reddit.com in 4 of 6. Those seven domains carried most of what both assistants recommended.
Community discussion appeared as reddit.com, cited in 4 of the 6 answers. Quora did not appear at all. Neither did the review directories a buyer might expect: across all 21 source domains there is no G2, no Capterra, no TrustRadius, and no GetApp. The answers were assembled from vendor blogs, third-party roundups (workato.com, anaplan.com, zuora.com, revops.io, scopicstudios.com), and one Reddit presence.
Here is the insight that matters most for a vendor. The products that got named tend to own one of the cited domains. DealHub, named in 3 of 6, owns dealhub.io, cited in 4 of 6. PandaDoc, named in 2 of 6, owns pandadoc.com, cited in 5 of 6. HubSpot Deal Tracking, named in 2 of 6, is backed by blog.hubspot.com, cited in 2 of 6. Momentum, named once, owns momentum.io, cited in 2 of 6. When your own domain is in the retrieved pages, your product is far more likely to be in the answer.
Owning a cited domain is not a guarantee, though. gorattle.com, which belongs to Rattle, was the single most-cited source at 6 of 6, yet Rattle itself was named in only 2 of 6, because that kind of roundup content lists rivals alongside its owner.
What we would do to get named here
The lever in this category is the source list, not market share. Both assistants named products they found in the pages they pulled, so the useful question for a deal desk vendor is not "are we the biggest" but "are we on the pages that fed these answers." Those pages are gorattle.com (6 of 6), pandadoc.com, salesforce.com, and workato.com (5 of 6 each), and anaplan.com, dealhub.io, and reddit.com (4 of 6 each).
We would do three things. First, publish and rank our own comparison page, because every top-named product here (DealHub, PandaDoc, HubSpot, and Rattle) has its own domain in the cited set. Second, earn a spot in the third-party roundups that fed most answers: workato.com at 5 of 6, anaplan.com at 4 of 6, revops.io at 2 of 6. Third, go after the "for small teams" question, which currently returns 7 help desk tools and zero real deal desk software, an open lane where a deal desk vendor could be the only correct answer.
The full list, counted
Salesforce appears under two separate labels in the data, "Salesforce" (1 of 6) and "Salesforce CPQ" (1 of 6). We keep them as two rows rather than merging them into a "2" the measurement never recorded. The table below shows 9 of the 19 named products; the 15 single-mention names form a long tail beneath the top four.
| Product | Named in | Share |
|---|---|---|
| DealHub | 3 of 6 | 50% |
| HubSpot Deal Tracking | 2 of 6 | 33% |
| PandaDoc | 2 of 6 | 33% |
| Rattle | 2 of 6 | 33% |
| Salesforce | 1 of 6 | 17% |
| Salesforce CPQ | 1 of 6 | 17% |
| Conga CPQ | 1 of 6 | 17% |
| Momentum | 1 of 6 | 17% |
| ZoomInfo | 1 of 6 | 17% |
Glotier does not sell deal desk software, so we are correctly absent from all 6 of these answers, and we would not fake our way in. But this page is exactly the measurement we run for a customer's own category: the six buyer questions, every product named, the source domains behind each answer, and the fan-out that reshuffles the shortlist one word at a time. The same check on your category is free, takes about a minute, and needs no account.