When we put the six ways a buyer shops for contract management software to ChatGPT and Gemini, two names tied at the top: DocuSign CLM and Juro were each named in 4 of the 6 answers.
We ran this on 2026-08-03. Six buyer questions, one live web search per question, two assistants, and we logged every product named and every source domain cited. Across the six answers the assistants named 23 distinct product labels and drew on 19 distinct source domains. No product was named in all six.
Behind the two leaders, Ironclad was named in 3 of the 6 answers. Three products tied at 2 of 6: Agiloft, Concord and ContractSafe. The other 17 labels were each named just once. So the consensus here is thin: even the joint winners, DocuSign CLM and Juro, missed a third of the questions.
The shortlist changed with the question
The most useful thing in this data is that there is no single shortlist. The list you get depends almost entirely on how the buyer phrases the ask, and the sets barely overlap.
Ask for the plain "best contract management software" and you get an enterprise-flavored list of eight: DocuSign CLM, Juro, Outlaw, Cobblestone, Conga, ContractWorks, Icertis Contract Management (ICM) and SAP Ariba. Six of those eight, Outlaw, Cobblestone, Conga, ContractWorks, Icertis Contract Management (ICM) and SAP Ariba, appeared in this one answer and nowhere else across the six questions.
Add the word "free" and the list turns over almost completely. "Best free contract management software" returned five names: Zoho Contracts, Knack, ContractSafe, Jotform and Juro. Three of them, Zoho Contracts, Knack and Jotform, showed up only for the free question, and two of those, Knack and Jotform, are general no-code and form-builder tools rather than dedicated contract systems.
Ask for "most affordable" instead and you get the shortest list of all, just three: ContractSafe, GetAccept and Zoho. GetAccept and Zoho (under that bare label) appeared only here. "Free" and "affordable" did not return the same answer either: ContractSafe was the only product to bridge both.
Two more phrasings pulled their own one-off names. "What contract management software should I use" surfaced Adobe Sign and Contracts 365, seen nowhere else; "contract management software recommendations" added Contractbook and, again only here, CobbleStone Contract and Icertis; "for small teams" was the only place PandaDoc appeared.
Only two products stretched across the phrasings. Juro was named for best, small teams, free and recommendations; DocuSign CLM for best, small teams, what-should-I-use and recommendations. Telling detail: neither of the two most-named products, nor Ironclad, appeared for "most affordable." The tools the assistants call the best are not the ones they reach for when the buyer says cheap.
Where the answers came from
Two domains fed every one of the six answers: reddit.com and juro.com, each cited in all 6. Community threads carried the result as much as any analyst did: Reddit appeared in all 6 answers, JustAnswer in 3 and Quora in 2. Beyond those two leaders the citations spread thin: sirion.ai was next at 4 answers, then gartner.com and justanswer.com at 3 each, five domains at 2 (contractsafe.com, getaccept.com, quora.com, zoho.com and zylo.com), and the remaining nine domains fed a single answer apiece.
Here is the insight a marketer should not skip: juro.com, a vendor's own website, was cited as a source in all 6 answers, and Juro the product was named in 4 of them. The company that publishes the comparison gets pulled into the comparison. The same pattern repeats smaller: ContractSafe's own domain fed 2 answers and ContractSafe was named twice; Zoho, GetAccept, Icertis, Cobblestone, Contracts 365, Jotform and Knack each had their own domain feed an answer that named them.
The reverse happens too. sirion.ai, another vendor's site, was the third most-cited source at 4 answers, yet Sirion was never named as a product in any of the six. Being the source is not the same as being the pick: a vendor's roundup can hand the model a shortlist made entirely of its competitors.
The classic review directories were mostly absent. Neither G2 nor Capterra appeared as a source in any of the six answers. The analyst and roundup domains that did show up were gartner.com (3 answers), zylo.com (2), softwarereviews.com (1) and legal.thomsonreuters.com (1), alongside vendor blogs from Sirion, Xakia and Aavenir.
What gets a product named
The pattern across all six answers is blunt: the source list decided the shortlist, not market share. A product got named because a page the assistant read on that one live search mentioned it, whether that page was a Reddit thread, a Gartner entry or the vendor's own roundup. Put plainly, none of the six answers was decided by who has the biggest install base; each was decided by which pages happened to rank and get read on that single live search.
So if you sell contract management software and you want to be named, the job is to be present in these exact places. Reddit fed all 6 answers, so the threads where buyers ask for recommendations matter more than any brochure. Juro's own comparison content earned it 4 of 6, so a genuinely useful roundup on your own domain outperforms an ad. And because "free," "affordable," "small teams" and plain "best" each pulled a different list, you have to show up in the pages that answer each phrasing, not only the generic "best" roundups.
The full list, counted
One caution on counting: the assistants labelled three brands two ways each, and we have kept both rows rather than merge them into a number the data does not show. Below the top six by mentions, we list those three double-labelled brands to make the point. Cobblestone appeared once as "Cobblestone" and once as "CobbleStone Contract"; Icertis once as "Icertis" and once as "Icertis Contract Management (ICM)"; Zoho once as "Zoho" and once as "Zoho Contracts." Each label was named in exactly 1 of the 6 answers, and every other product not shown was also named once. Read as single brands, those three were each effectively referenced twice, but the table shows the labels as measured.
| Product | Named in | Share |
|---|---|---|
| DocuSign CLM | 4 of 6 | 67% |
| Juro | 4 of 6 | 67% |
| Ironclad | 3 of 6 | 50% |
| Agiloft | 2 of 6 | 33% |
| Concord | 2 of 6 | 33% |
| ContractSafe | 2 of 6 | 33% |
| Cobblestone | 1 of 6 | 17% |
| CobbleStone Contract | 1 of 6 | 17% |
| Icertis | 1 of 6 | 17% |
| Icertis Contract Management (ICM) | 1 of 6 | 17% |
| Zoho | 1 of 6 | 17% |
| Zoho Contracts | 1 of 6 | 17% |
Where Glotier fits
Glotier does not sell contract management software, so we are correctly absent from all six of these answers. That is the honest result, and we are not going to fake our way onto a list we do not belong on.
But this page is exactly what we do for a customer, run on their own category. We put the six buyer questions to ChatGPT and Gemini, log every product named and every source behind it, and hand back the map of who the assistants pick and which pages made them pick it. If you sell in a category like this one, the same check on your own name is free, needs no account and takes about a minute.