Adloox and DoubleVerify tied at the top of our ad verification software measurement: each was named in 6 of 6 answers when we put six buyer questions to ChatGPT and Gemini on 6 August 2026, one live web search per question. No other tool in the category matched them.
HUMAN came next at 5 of 6 answers (83%), and MOAT at 4 of 6 (67%). After that the field dropped off fast: ClickCease, ClickGUARD, and Lunio each landed in 3 of 6 answers (50%), and every remaining product we recorded showed up in 2 answers or fewer. Across all six answers we counted 18 different product names, and only two of them were named every single time.
The label "ad verification" covered two different kinds of product in these answers. Enterprise verification and bot-detection names (DoubleVerify at 6 of 6, Adloox at 6 of 6, HUMAN at 5 of 6, MOAT at 4 of 6) appeared in the same lists as click-fraud protection tools built for individual advertisers (ClickCease, ClickGUARD, and Lunio, each at 3 of 6). ChatGPT and Gemini did not separate the two, which is why the shortlist moved so much when we changed the wording.
How the shortlist changed with the question
The bare "best ad verification software" question returned 7 names: DoubleVerify, Adloox, MOAT, HUMAN, ClickCease, ClickGUARD, and Lunio. That is the closest thing to a default answer, and it already blends enterprise verification with click-fraud blockers in a single 7-name list.
Ask instead for the "best free ad verification software" and the list changed to 6 names: Integral Ad Science, DoubleVerify, PerimeterX Bot Defender, Improvely, HUMAN, and Adloox. Improvely appeared in this free question and nowhere else, 1 of 6 answers in total. Worth noting for anyone actually hunting for free: four of these six names also turned up in the paid and affordable questions, so the AI's "free" list is mostly the same enterprise tools with a couple of newcomers, not a set of genuinely free products.
Ask for the "most affordable ad verification software" and you get 8 names: Adloox, DoubleVerify, Integral Ad Science, HUMAN, ClickCease, ClickGUARD, Lunio, and DataImpulse. This is almost the bare "best" list minus MOAT, plus Integral Ad Science and DataImpulse. DataImpulse appeared in this affordability question only, 1 of 6 answers.
So "free" and "affordable" are not the same question to the AI. The overlap between the two lists is just 4 names: DoubleVerify, Adloox, HUMAN, and Integral Ad Science. "Free" pulled in PerimeterX Bot Defender and Improvely; "affordable" pulled in the click-fraud trio of ClickCease, ClickGUARD, and Lunio plus DataImpulse. Same category, one word changed, and half the shortlist turned over.
The other phrasings each surfaced their own one-off. "For small teams" was the only question to name Fraud Blocker and the plural-spelled Integral Ad Sciences. "What ad verification software should I use" was the only one to name GeoEdge. "Ad verification software recommendations" was the only question to name Adjust Fraud Prevention Suite and Anura. Seven products in total each appeared in exactly one of the six questions, which means a single phrasing was the entire reason they got mentioned at all.
Only two products survived every phrasing: Adloox and DoubleVerify, at 6 of 6. If you sell ad verification and you want to be named no matter how the buyer asks, that is the bar.
The source map behind the answers
Three domains fed all six answers: gartner.com, improvado.io, and reddit.com each appeared in 6 of 6. A single community source carrying that far is the pattern we see in nearly every category we measure: Reddit discussion in 6 of 6 answers pulled more weight than any polished vendor page.
The rest of the citations were analyst and roundup pages. improvado.io hit 6 of 6, 6sense.com hit 4 of 6, and avenga.com and 1kosmos.com hit 2 of 6 each, trailed by a long tail of one-off sources (celtra.com, cometly.com, redtrack.io, usermaven.com, founderpal.ai, and about a dozen more) that each appeared once.
Here is the part vendors should read twice: a vendor's own domain fed the answers, and that vendor got named. integralads.com, Integral Ad Science's own site, was cited in 4 of 6 answers, and IAS was named in the results. It is not alone. GeoEdge's own domain (geoedge.com) appeared in 2 of 6 and GeoEdge was named once; doubleverify.com appeared in 1 of 6, and DoubleVerify was named in all 6; dataimpulse.com appeared once and DataImpulse was named once. Your own published pages can be the source an assistant quotes back to a buyer.
The classic software review directories did not show up at all. G2 and Capterra were cited in 0 of 6 answers. The analyst-flavored gartner.com led the source list at 6 of 6, but the buyer-review sites people assume drive these recommendations were simply absent here.
Why IAS ranked lower than the count suggests
Integral Ad Science is one company, but the assistants spelled it three ways, and our tally kept them apart because that is how they appeared, rather than summing them into a number the data does not show. "IAS" was named in 2 of 6 answers, "Integral Ad Science" in a separate 2 of 6, and "Integral Ad Sciences" in 1 of 6. Add them up by hand and it is the same brand, but to a model choosing one name to print, that recognition was split three ways and none of the three cracked the top four. Kochava Fraud Console and PerimeterX Bot Defender also reached 2 of 6 answers each, tied with the two main IAS spellings just outside the top of the list below.
What a vendor in this category would actually do
Getting named is a sourcing problem, not a market-share problem. The assistants build each shortlist from whatever pages their live search returns, and in this category that meant Reddit, Improvado, and Gartner in 6 of 6 answers each, plus a handful of vendor domains. DoubleVerify was named in 6 of 6, but so was Adloox, and the well-known IAS brand lost ground because it was scattered across three spellings (2, 2, and 1) instead of landing once near the top.
So the playbook is concrete. Be present, under one exact product name, in the exact sources these answers lean on. Get into the Reddit threads that came up in 6 of 6 answers. Get listed in the Improvado and 6sense roundups (6 of 6 and 4 of 6). Publish your own comparison pages, because integralads.com proved a vendor site can be the cited source in 4 of 6 answers. And pick a single name and use it everywhere, so your mentions do not fragment the way three IAS spellings did. Market share did not decide this list; the source list did.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Adloox | 6 of 6 | 100% |
| DoubleVerify | 6 of 6 | 100% |
| HUMAN | 5 of 6 | 83% |
| MOAT | 4 of 6 | 67% |
| ClickCease | 3 of 6 | 50% |
| ClickGUARD | 3 of 6 | 50% |
| Lunio | 3 of 6 | 50% |
| IAS | 2 of 6 | 33% |
| Integral Ad Science | 2 of 6 | 33% |
IAS and Integral Ad Science sit as two separate rows on purpose: they are the same company under two labels, plus a third spelling, "Integral Ad Sciences," that landed 1 of 6 just below this cut. We left them unsummed because that split is exactly the finding.
Glotier does not sell ad verification software, so we are correctly absent from all 6 of these answers, and we would never claim otherwise. But this page is the exact check we run for a customer's own category: the same six questions, the same live search on ChatGPT and Gemini, the same tally of who gets named and which pages fed the answer. If you market a tool in a category like this one, the check is free, needs no account, and takes about a minute.