Manhattan Associates was the only supply chain management product that ChatGPT and Gemini named in half of their answers, showing up in 3 of the 6 buyer questions we measured on 2026-08-06. No other product was named in more than 2 of the 6.
We asked ChatGPT and Gemini six ways a buyer actually phrases this search, gave each one live web access, and wrote down every product named and every page cited. Across those six answers, 29 distinct product names came up. Manhattan Associates at 3 of 6 (50%) sat at the top of a very flat field: eight products tied at 2 of 6 (33%), and twenty more were named just once (17%). There is no runaway leader here, only a shallow front-runner.
The eight products tied at 2 of 6 were AnyLogistix, Craftybase, Epicor SCM, Infor SCM, Kinaxis, Oracle SCM Cloud, SAP SCM, and SAP Supply Chain Management. That last pair is not two products, it is one written two ways, which we get into below.
The finding that matters most for a marketer in this category: Manhattan Associates led on the three generic questions and vanished on the three price-qualified ones. It was named for "best," for "what should I use," and for "recommendations," and not once across "best free," "most affordable," or "for small teams." Its 3 of 6 is really 3 of the 3 non-price questions. The leaderboard is not one list.
The shortlist rearranges itself on every question
The bare "best supply chain management software" question returned an all-enterprise slate of 8 names: Blue Yonder, Kinaxis, Manhattan Associates, Infor SCM, Epicor SCM, E2open, SAP Supply Chain Management, and SAP Ariba Sourcing. E2open and SAP Ariba Sourcing appeared here and in none of the other five answers.
"What supply chain management software should I use" pulled a near-identical enterprise set of 7: Oracle SCM Cloud, SAP SCM, Blue Yonder Luminate, Infor Nexus, Kinaxis RapidResponse, Manhattan Associates, and Microsoft Dynamics. Microsoft Dynamics and Infor Nexus showed up in this one answer only.
"Supply chain management software recommendations" gave another enterprise-weighted 8: Blue Yonder, SAP Supply Chain Management, Oracle SCM Cloud, NetSuite Supply Chain Management, Epicor SCM, Manhattan Associates, Kinaxis, and Infor SCM. NetSuite Supply Chain Management was named for this phrasing and no other.
Then the question changed one word and the entire answer changed with it. "Best free supply chain management software" returned 6 names, and five of them appear in no other answer: OpenBoxes, Zoho Creator, Apache OFBiz, OpenLMIS, and Odoo, alongside AnyLogistix. Not one of the enterprise leaders from the other questions survived the word "free." The "best free" shortlist of 6 shares zero names with the "best" shortlist of 8.
"Most affordable supply chain management software" produced a fourth, separate list of 4: AnyLogistix, Craftybase, Cin7, and inFlow. Cin7 and inFlow were named here and nowhere else. AnyLogistix is the only product that bridged "free" and "affordable," and Craftybase is the only one that bridged "affordable" and "small teams."
"Best supply chain management software for small teams" returned 6 names that barely touch the enterprise or the free lists: SAP SCM, SafetyCulture, Oracle Fusion Cloud SCM, Luminate Platform by Blue Yonder, Craftybase, and ActionEDI. SafetyCulture, Oracle Fusion Cloud SCM, and ActionEDI were unique to this question. Every one of the six questions surfaced at least one product that appeared in no other answer.
The takeaway is uncomfortable and useful: winning "best supply chain management software" buys you nothing on "best free" or "most affordable." Those are different rooms, and being named in one of the six does not get you into the others.
Where the answers came from
The six answers were built from 22 source domains, and the single most-cited one was not a review site or an analyst. It was YouTube, cited in 5 of the 6 answers. Video roundups are doing more to shape these AI answers than any directory.
Community forums were the next-heaviest input: Reddit fed 4 of the 6 answers and Quora fed 3 of the 6. Between them they touched five of the six questions. If people are naming your product in SCM threads, the assistants are reading it.
Industry roundups carried real weight too: panorama-consulting.com and supplychaindigital.com each fed 4 of 6 answers, and tradebeyond.com fed 3 of 6. Gartner appeared in 2 of 6. The classic software review directories did not show up at all: G2 and Capterra were absent from all six answers, with only single appearances from GetApp and GoodFirms standing in for that entire category.
Here is the insight a vendor should act on. Five vendors' own websites were cited as sources, and every one of those five got named. AnyLogistix's own domain fed the exact 2 answers it was named in; Craftybase's own domain fed the exact 2 answers it was named in; ActionEDI and Zoho Creator each fed the single answer they were named in; SafetyCulture's own domain fed 2 answers and the product was named in one of them. Publishing your own well-structured page is not vanity here, it is a direct route into the answer.
Contrast that with Manhattan Associates, the most-named product of all six. Its own domain does not appear once in the 22. It is carried entirely by other people's pages: roundups, community threads, video, and analyst coverage. The leader wins on reputation held in third-party sources, while the challengers get in on content they published themselves.
What a vendor here would do to get named
If we sold SCM software, we would stop guessing about market share and go read these exact 22 domains, because the source list, not the size of the company, is what decides who gets named. Manhattan Associates is the proof: it leads at 3 of 6 with no owned page in the mix, purely because third parties keep listing it.
We would work to earn a mention in the roundups that actually feed the answers, specifically panorama-consulting.com and supplychaindigital.com at 4 of 6 each, and get discussed in the Reddit and Quora threads that fed 4 and 3 of the answers. And we would publish our own comparison page, the AnyLogistix and Craftybase move, since a vendor domain that got cited turned into a named product in every one of the five cases we measured.
We would also pick one product name and use it everywhere. SAP was written three ways, "SAP SCM," "SAP Supply Chain Management," and "SAP Ariba Sourcing," and Blue Yonder was split four ways, "Blue Yonder," "Blue Yonder Luminate," "Luminate Platform by Blue Yonder," and "Blue Yonder Supply Chain Management Software." Each brand was actually named in 4 of the 6 answers, more than Manhattan's 3, but because the name kept changing the credit scattered into 1s and 2s and the leaderboard buried it. We keep SAP SCM and SAP Supply Chain Management as two separate rows below because that is how the data recorded them, not because they are two products. Naming consistency is free visibility, and both giants are leaving it on the table.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Manhattan Associates | 3 of 6 | 50% |
| AnyLogistix | 2 of 6 | 33% |
| Craftybase | 2 of 6 | 33% |
| Epicor SCM | 2 of 6 | 33% |
| Infor SCM | 2 of 6 | 33% |
| Kinaxis | 2 of 6 | 33% |
| Oracle SCM Cloud | 2 of 6 | 33% |
| SAP SCM | 2 of 6 | 33% |
| SAP Supply Chain Management | 2 of 6 | 33% |
SAP SCM and SAP Supply Chain Management are listed separately because ChatGPT and Gemini named SAP under both labels, at 2 of 6 each. We are not summing them into a number the measurement never produced.
Where Glotier fits
Glotier does not sell supply chain management software, so we are correctly absent from all six of these answers. We would be worried if we showed up in a category we are not in.
What you just read is exactly what we run for a customer in their own category. The six-question fan-out, the 3-of-6 leaderboard, the 22-domain source map, and the naming-consistency catch are the same measurement, pointed at wherever you actually compete. If you want to see your own version, the check is free, takes about a minute, and needs no account.