Spekit was named in 5 of the 6 answers when we put buyer questions about product marketing software to ChatGPT and Gemini on 2026-08-06, more than any other product. No one else was close: the next names, Contentsquare and Crayon, each landed in 3 of 6.
We asked six real buyer questions, one live web search per answer, and wrote down every product each assistant named and every source domain it pulled from. Twenty-one different products got named at least once across the six answers. Only three of them (Spekit at 5 of 6, Contentsquare and Crayon at 3 of 6) appeared in more than a third of the answers. The rest is a long tail: eight products tied at 2 of 6, and ten products that each surfaced exactly once.
That shape matters for anyone selling here. If you are not Spekit, the assistants named you in at most 3 of the 6 answers, and half the named products (10 of 21) showed up just once. There is no stable top five that every answer repeats. The list reshuffled with the wording of each question, which is the real story.
How the shortlist changed across the six questions
The wording of the question changed the answer more than anything else. Two of our six questions produced nearly the same list. The bare "best product marketing software" returned Contentsquare, Appcues, Crayon, Paperflite, Aha!, Spekit, Airtable and Miro. "Best free product marketing software" returned seven of those same eight names, swapping Miro out for Brevo. So adding "free" barely moved the answer: 7 of 8 names held.
Then "most affordable product marketing software" returned nothing. Zero products named. The assistants still pulled eight source domains for that question (reddit.com, cpoclub.com, spekit.com, announcekit.app, salesforce.com, qualaroo.com, navattic.com and userpilot.com), read them, and named not a single product. "Free" kept the list almost intact; "most affordable" erased it. Same buyer intent, one word apart, and the shortlist collapsed to empty.
The "for small teams" cut brought in a set of names that appeared nowhere else. Salesforce, Monday.com, AnnounceKit, Dock and Navattic were each named in exactly one of the six answers, and it was this one. None of them showed up for the bare "best" question. If you only measured the headline "best" query, you would never learn that the assistants hand these five to small-team buyers.
"Product marketing software recommendations" pulled its own one-off names too. Qualaroo, ProProfs and Hotjar were each named once, only here. "What product marketing software should I use" was the only question that named Zapier, and Miro was named once, only for the bare "best" question. Ten of the twenty-one products we saw were single-question names like these, which means more than half the field is invisible unless you ask the exact question that surfaces it.
The source map: who fed the answers
Three domains fed every one of the six answers: reddit.com, salesforce.com and spekit.com, each cited in all 6. Reddit was the only community source in the whole measurement. Quora, forums and other Q&A sites did not appear at all. So "community" here means Reddit alone, feeding 6 of 6 answers.
The rest were roundup and vendor pages. cpoclub.com (CPO Club) fed 5 of 6 answers and contentsquare.com fed 5 of 6. Then navattic.com and announcekit.app at 4 each, qualaroo.com at 3, productmarketingalliance.com and ventureharbour.com at 2 each, and a tail of one-hit sources: 1up.ai, emailtooltester.com, monday.com, userpilot.com and zapier.com.
Here is the key insight. The most-named product, Spekit, has its own domain cited in all 6 answers. spekit.com was a source every single time, and Spekit the product was named in 5 of 6. Contentsquare is the same pattern one notch down: contentsquare.com fed 5 answers and Contentsquare was named in 3. When a vendor's own page is in the sources, that vendor tends to be in the answer.
It is not the only route in, and we want to be honest about that. Crayon was named in 3 of 6 answers with no Crayon domain cited anywhere. It got there through the roundups and the Reddit threads. It runs the other way too: salesforce.com fed all 6 answers, yet Salesforce the product was named just once. Salesforce is acting as a publisher here, its blog hosts the roundups, not as the product being recommended. Being a cited source is not the same as being a named product.
One absence is worth stating plainly. G2, Capterra, TrustRadius and Gartner did not feed a single one of these six answers. The review directories that vendors pour budget into were nowhere in the sources. For this category, on this day, ChatGPT and Gemini were reading Reddit and a handful of roundups, not the directories.
What a vendor in this category would do to get named
The source list, not your market share, decides whether you are named. These answers came from a specific short stack of pages: Reddit (6 of 6), cpoclub.com (5 of 6), a couple of vendor blogs and product marketing roundups. If your product is not discussed on those exact pages, no amount of market presence puts you in the answer. Salesforce is one of the biggest names in software and it was named once.
So there are two concrete moves, and both are visible in the data. First, get your own domain into the cited set, the way spekit.com is cited 6 of 6 and contentsquare.com 5 of 6. That means a real, rankable page for the queries buyers actually type. Second, get featured in the roundups and Reddit threads that already feed these answers, which is how Crayon reached 3 of 6 without a page of its own being cited. Win the pages the assistants already read for this category and you get named. Ignore them and you do not, whatever your G2 rating says.
The full list, counted
Every product named in more than one of the six answers, with its share of the six. The ten products not shown (AnnounceKit, Dock, Hotjar, Miro, Monday.com, Navattic, ProProfs, Qualaroo, Salesforce and Zapier) were each named in exactly one answer, a 17% share.
| Product | Named in | Share |
|---|---|---|
| Spekit | 5 of 6 | 83% |
| Contentsquare | 3 of 6 | 50% |
| Crayon | 3 of 6 | 50% |
| ActiveCampaign | 2 of 6 | 33% |
| Aha! | 2 of 6 | 33% |
| Airtable | 2 of 6 | 33% |
| Appcues | 2 of 6 | 33% |
| Brevo | 2 of 6 | 33% |
| HubSpot | 2 of 6 | 33% |
| Omnisend | 2 of 6 | 33% |
| Paperflite | 2 of 6 | 33% |
Where Glotier fits
Glotier is not product marketing software, so it is correctly absent from all six of these answers, and it should be. We are not in this category and we would not want an assistant to pretend otherwise.
But the measurement on this page is exactly what we do for a customer's own category. We put the real buyer questions to ChatGPT and Gemini, record who gets named and which sources fed each answer, and show you the fan-out: where "free" and "most affordable" split, where the small-team names hide, which pages you would need to be on. If you sell in this category, the check for your own category is free, no account, and takes about a minute.