Jira and Productboard were each named in 4 of the 6 answers we ran for feedback and roadmap tools, more than any other product in the category. We put the six questions a buyer actually types to ChatGPT and Gemini, from the bare "best feedback and roadmap tools" through "best free" and "most affordable," gave each question one live web search, and recorded every product named and every source domain behind it. Jira and Productboard tied at the top with 4 of 6, ProdPad came next at 3 of 6, and nothing else was named in more than 2 of the 6.
One source appeared in all 6 of the 6 answers: reddit.com. The answers drew on 22 different domains in total, but a single community forum was the only one ChatGPT and Gemini reached for every time. Across all six questions, 20 different products were named, and 15 of those 20 showed up in exactly one answer, so the head of this list is very short and the tail is very long.
How the shortlist changed from "best" to "free" to "affordable"
The plain "best feedback and roadmap tools" question returned six products: ProdPad, Productboard, Miro, Jira, Confluence, and a loose mention of Google. That is the incumbent list, and Jira plus Productboard anchor it. The two broad questions stayed in the same territory: "what should I use" named Jira and Productboard among its 5 picks, and "recommendations" named Jira, ProdPad, and Confluence, 3 picks with no free or cheap option among them.
Add one word, "free," and almost the whole shortlist changes. The "best free feedback and roadmap tools" answer named 7 products: Canny, Frill, ProdPad, UserJot, Fider, Sleekplan, and Google Sheets. Only ProdPad carried over from the "best" list. Jira and Productboard, the two most-named tools overall at 4 of 6, are absent from the free answer entirely. Five of those seven names, Canny, Frill, UserJot, Fider, and Sleekplan, appear in this one sub-question and nowhere else across the six.
Swap "free" for "affordable" and a third, different set appears. The "most affordable feedback and roadmap tools" answer named 6 products: Linear, Google Sheets, Trello, Quickhunt, Featurebase, and Productboard. Four of them, Linear, Trello, Quickhunt, and Featurebase, show up only here, 1 of 6 each. Google Sheets, named in 2 of 6 answers, was the single name shared between the free list and the affordable list. Productboard was the only premium tool to survive the price filter: it made the affordable answer while Jira, its co-leader at 4 of 6, appeared in neither the free nor the affordable list.
The narrower questions surfaced names the headline never did. "Best for small teams" was the only place Airtable appeared, in 1 of 6 answers. "What should I use" was the only place Aha!, Jira Align, and Roadmunk each appeared, in 1 of 6. Miro and the bare "Google" showed up only in the plain "best" answer, 1 of 6 each. ProdPad, named in 3 of 6, was the one tool bridging the two worlds, appearing in both the premium "best" list and the "best free" list. The single qualifier a buyer adds, free, affordable, small teams, rewrites the recommendation almost from scratch.
Where the answers came from
Reddit fed all 6 answers, and the domains right behind it are owned by vendors. atlassian.com fed 5 of 6 answers and canny.io fed 5 of 6, tied for second. appcues.com and quickhunt.app each fed 4 of 6. Four of the five most-used sources were company-owned domains, not neutral directories.
The key finding is Atlassian. Its own domain, atlassian.com, was cited in 5 of 6 answers, and Atlassian's products sat at the top of the product list: Jira in 4 of 6, Confluence in 2 of 6, and Jira Align and Trello in 1 of 6 each. The vendor whose pages the models read most often is also the vendor they named most often. When your own domain feeds 5 of 6 answers, you tend to get named.
Canny is the mirror image. canny.io fed 5 of 6 answers, tied for the second-most of any source, yet the Canny product itself was named in only 1 of 6. Its roundup and comparison posts are feeding the models even in answers where its own tool is not the pick. quickhunt.app runs the same play: cited in 4 of 6 answers, product named in 1 of 6.
Community threads and roundups filled the rest. reddit.com at 6 of 6 and quora.com at 1 of 6 were the community sources. Roundup and analyst domains included appcues.com at 4 of 6, gartner.com and chattermill.com at 2 of 6 each, and ventureharbour.com at 1 of 6. The classic software review directories were missing: G2 and Capterra fed 0 of the 6 answers. Gartner was the only analyst-style directory to appear at all, and only in 2 of 6.
What we would do to get named in this category
If we sold a feedback and roadmap tool, we would chase this source list, not our market share. The answer is assembled from whatever pages the model retrieves, and in our run that was 22 domains led by reddit.com at 6 of 6. Being the best-known brand did not put Canny in more than 1 of 6 answers, while owning pages the models trust put Atlassian in 5 of 6.
Three moves follow from the data. Be present in the Reddit threads that fed 6 of 6 answers, because that is the one source with total coverage. Publish the comparison and roundup content that turned canny.io and quickhunt.app into sources for 4 to 5 of 6 answers, even for tools that were rarely the pick. And earn a place in at least one analyst or roundup page like the gartner.com and appcues.com articles that fed 2 to 4 of the answers. The source list, not the size of your company, decides whether you are named.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Jira | 4 of 6 | 67% |
| Productboard | 4 of 6 | 67% |
| ProdPad | 3 of 6 | 50% |
| Confluence | 2 of 6 | 33% |
| Google Sheets | 2 of 6 | 33% |
| Aha! | 1 of 6 | 17% |
| Canny | 1 of 6 | 17% |
| 1 of 6 | 17% | |
| Jira Align | 1 of 6 | 17% |
Two brands appear under two labels, and we kept each label separate rather than inventing a combined number. Google Sheets was named in 2 of 6 answers and a looser "Google" in 1 of 6, and we did not fold them into a single 3. Atlassian's Jira (4 of 6) and its distinct enterprise product Jira Align (1 of 6) are counted apart too, not summed into a 5 the data never showed. Eleven more products each landed a single mention and sit below this table: Airtable, Featurebase, Fider, Frill, Linear, Miro, Quickhunt, Roadmunk, Sleekplan, Trello, and UserJot, all at 1 of 6.
Why Glotier is not on this list
Glotier does not sell a feedback or roadmap tool, so it is correctly absent from all 6 answers. We would be worried if a measurement like this named us here, because it would mean ChatGPT and Gemini were inventing a fit that does not exist.
The measurement, though, is exactly what Glotier does. We asked ChatGPT and Gemini the six questions a buyer types in this category, wrote down who got named across the 6 answers and which of the 22 sources fed them, and turned it into the map above. Running the same check on your own category is free, needs no account, and takes about a minute.