Miro and Stormboard tied for the top of the digital whiteboard category: each was named in 5 of the 6 answers ChatGPT and Gemini gave when we asked them, with a live web search, to recommend digital whiteboard software on 3 August 2026. No other product came close.
After those two, the drop is steep. Google Jamboard and Weje were each named in 2 of the 6 answers (33%). Every other product, nine of them, was named exactly once (17%), which means one question was enough to put it on the board and its absence from the other five was just as real.
We put six buyer-style questions to ChatGPT and Gemini, each running one live web search, and we recorded every product they named and every source domain behind the answer. Thirteen distinct products came up across the six answers. Miro was the only name that survived almost every framing. The rest of the list reshuffled hard depending on how the question was phrased, and that reshuffling is the real story here.
When the question changes, the shortlist changes
The bare query, "best digital whiteboard software," returned the tightest answer of all: just 2 products, Miro and Stormboard. That is the entire shortlist a buyer sees if they ask the obvious question.
Add two words and the list moves. "Best digital whiteboard software for small teams" returned 4 products: Miro and Stormboard again, plus Excalidraw and Cisco's Webex Board. Those last two appeared in the small-teams answer and nowhere else across the six questions.
"What digital whiteboard software should I use" was the widest answer of the set, naming 6 products: Miro, Stormboard, Google Jamboard, Weje, and then Explain Everything and Limnu, both of which showed up only in this one open-ended question.
"Best free digital whiteboard software" is where the list breaks the most. It named 6 products, and four of them, FigJam, tldraw, Microsoft Whiteboard, and Miro Lite, appeared in the free answer and no other. Miro even changed shape here: instead of "Miro" it was named as "Miro Lite," its free tier. A vendor watching only the plain "best" query would never see this free-first cluster at all.
"Most affordable digital whiteboard software" returned just 2 products: Miro and Jamboard, and this was the only answer where Jamboard appeared under that bare label. Stormboard, named in 5 of the 6 answers overall, dropped out of the affordable framing completely.
"Digital whiteboard software recommendations" returned 3 products: Miro, Stormboard, and Weje, which was Weje's second of its two appearances.
Put together, nine of the thirteen products earned their entire presence from a single sub-question. A vendor tracking only "best digital whiteboard software" would miss Excalidraw (small teams), Explain Everything and Limnu (open-ended), and the whole free cluster of FigJam, tldraw, Microsoft Whiteboard, and Miro Lite. The phrasing of the question, not the product, decides most of the list.
The source map: what the answers were built from
Two domains fed all six answers: reddit.com and zapier.com, each cited in 6 of 6. A community forum and one roundup publisher were the backbone of every single response in this category.
Community threads were everywhere in the results. Reddit appeared in all 6 answers, Quora in 4 of 6, and both Software Recommendations Stack Exchange and Spiceworks in 1 each. Roundup and how-to publishers carried the rest: canva.com in 5 of 6, youtube.com in 3, computerworld.com and dialpad.com in 2 each. Notably canva.com was cited in 5 of 6 answers purely as a roundup source, yet Canva itself was never named as a product.
The key insight is what a vendor's own domain did here. miro.com was cited in 4 of the 6 answers, and Miro was named in 5, the only case where a company's own site fed most of the answers and its product also topped the list. The pattern repeats at smaller scale: microsoft.com (3 answers, plus apps.microsoft.com in 1) sits behind Microsoft Whiteboard's single naming, figma.com (1) behind FigJam, and tldraw.com (1) behind tldraw. When your own domain is in the retrieved set, your product tends to be in the answer.
What did not appear is just as telling. Across all 18 source domains, not one review directory showed up: no G2, no Capterra, no TrustRadius, no GetApp. In this category the assistants built their answers from Reddit threads, Zapier and Canva roundups, YouTube, and vendor sites, not from the star-rating directories many marketers assume are the deciding source.
What a vendor in this category would actually do
If you sell a digital whiteboard and want to be named, the target is concrete: be present, by name and in a form worth quoting, in the exact sources these answers were built from. reddit.com (6 of 6), zapier.com (6 of 6), canva.com (5 of 6), and quora.com (4 of 6) are where the naming was decided. That is a short, specific list to go work on.
Market share did not decide this. Weje, named in 2 of 6 answers, is not a larger business than Google's Jamboard, yet the source list placed them at the same count. The answer is assembled from whatever the live search retrieved, so the question to ask is not "are we a category leader" but "are we in these particular pages."
Owning your domain's presence helps directly: Miro's 4-of-6 domain citations show a well-referenced vendor site gets pulled straight into answers. But it does not replace the community layer, because Reddit and Zapier fed all 6 answers and no vendor controls those threads.
Where we sit, honestly
Glotier does not sell digital whiteboard software, so we are correctly absent from all six of these answers. If we saw our own name here, we would have fabricated it, and we did not.
But measuring this, which product ChatGPT and Gemini name, how the list moves across six phrasings, and which domains fed each answer, is exactly what we do for a customer's own category. If you run marketing for one of the products above, or for a rival that did not make the list, the same six-question check shows where you stand today. It is free, needs no account, and takes about a minute.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Miro | 5 of 6 | 83% |
| Stormboard | 5 of 6 | 83% |
| Google Jamboard | 2 of 6 | 33% |
| Weje | 2 of 6 | 33% |
| Cisco's Webex Board | 1 of 6 | 17% |
| Excalidraw | 1 of 6 | 17% |
| Explain Everything | 1 of 6 | 17% |
| FigJam | 1 of 6 | 17% |
| Jamboard | 1 of 6 | 17% |
Four more products were each named once (17%) and sit just under the table: Limnu, Microsoft Whiteboard, Miro Lite, and tldraw. Two brands also appear twice under different labels, and we left them split exactly as the answers phrased them rather than merge them: "Google Jamboard" (2 of 6) and "Jamboard" (1 of 6) are the same product, and "Miro" (5 of 6) and "Miro Lite" (1 of 6) are the same brand named two ways. Adding those pairs together would invent a number the measurement never produced, so we report what was actually said.