FullStory was named in all 6 of the 6 answers we measured for customer journey mapping software, the only product to show up every single time. We put six buyer questions to ChatGPT and Gemini on 6 August 2026, gave each question one live web search, and recorded every product named and every source domain behind it. FullStory landed at 100%.
Two products tied just behind at 5 of 6 answers each: Miro and Smaply, both named 83% of the time. Figma followed at 4 of 6 (67%), and TheyDo at 3 of 6 (50%). Those five were the only names to reach the halfway mark across the six questions. Everything else came in at 2 of 6 or fewer.
Across the six questions, ChatGPT and Gemini named 18 different products and leaned on 16 different source domains. Nine of those 18 products appeared in only one question, which tells you the "shortlist" is far less settled than any single answer makes it look.
The shortlist changed with almost every question
The bare "best customer journey mapping software" question returned 8 names: Smaply, Lucidchart, Miro, FullStory, Sketch, Figma, Creately and TheyDo. Creately appeared here and nowhere else in the six questions. This is the diagram-heavy view, with Lucidchart, Sketch and Creately all leaning toward general visual tools.
Add the word "free" and three new names appear that show up in no other question. "Best free customer journey mapping software" returned 8 products, and Canva, FigJam and UXPressia were unique to it. The free query keeps the core four (FullStory, Miro, Smaply and Figma) but swaps the paid diagramming tools for free-tier canvases.
Ask for "most affordable" instead and the list shifts again. That question also returned 8 names and introduced Sogolytics, Mural, Sketch and Beamra.com to the affordable frame, with Beamra.com appearing in this one question and nowhere else. "Affordable" and "free" are not the same set: Canva and FigJam show up under free but not affordable, while Sogolytics and Beamra.com show up under affordable but not free.
The two fit questions produced the shortest, oddest lists. "Best for small teams" returned only 4 names (FullStory, Smaply, Mural and Gliffy), with Gliffy unique to it. "What should I use" also returned 4 (Contentsquare, Google Analytics 4, FullStory and Miro), and Google Analytics 4 appeared only here. FullStory was the only product named in both of those context questions. Contentsquare, meanwhile, was named as a product in just this one question, and the "recommendations" question was the only place Front appeared.
Put it together and only FullStory survived all six framings. Miro missed only "small teams" (5 of 6). Smaply missed only "what should I use" (5 of 6). Since one question can crown a product that never appears again, a vendor watching only the plain "best" query would be blind to two thirds of where they get named or skipped.
The source map: who the answers actually came from
Two domains fed all 6 answers: fullstory.com and thecxlead.com. One is a vendor's own site, the other an independent roundup (The CX Lead). Every answer in the run rested on at least those two pages, one piece of owned content and one piece of editorial.
Here is the finding that matters most for anyone in this category: the three most-named products are the three whose own domains fed the most answers. fullstory.com fed 6 answers and FullStory was named 6 times. miro.com fed 5 answers and Miro was named 5 times. smaply.com fed 5 answers and Smaply was named 5 times. Owned content that ranks for these exact queries is doing the naming.
Community threads pulled real weight next to those vendor and editorial pages. reddit.com fed 5 of 6 answers and quora.com fed 2 of 6. So a buyer asking these questions gets a blend in a single answer: owned vendor pages, one big roundup (thecxlead.com at 6 of 6, userinterviews.com at 4 of 6), and Reddit.
The classic review directories barely registered. g2.com appeared in 1 of 6 answers and gartner.com in 1 of 6. Capterra did not appear at all. If your AI-visibility plan for this category rests on your G2 or Capterra profile, this run says that is not where these answers are being built.
You also do not strictly need your own page to get named. TheyDo was named in 3 of 6 answers with no theydo.com anywhere in the recorded sources, carried entirely by third-party pages. Figma was named 4 times but figma.com was retrieved only once. Beamra.com was named in the "affordable" answer even though its domain never appears in that question's sources, meaning it got mentioned inside a roundup or thread that did get pulled.
What a vendor here would actually do
If we sold customer journey mapping software, we would not start with market share, we would start with this source list. Being named tracked presence in a small set of pages: thecxlead.com (6 of 6), reddit.com (5 of 6), userinterviews.com (4 of 6), and a handful of owned domains. Get into those exact pages and threads and you get named. Stay out of them and you do not, regardless of how big you are.
The FullStory pattern is the repeatable one: own a page that ranks for these queries (fullstory.com fed all 6 answers) and get included in the main roundup (The CX Lead, in all 6). The TheyDo pattern is the cheaper one: earn mentions inside the roundups and Reddit threads that already get retrieved, and you can reach 3 of 6 with zero owned pages in the source set.
The full list, counted
| Product | Named in | Share |
|---|---|---|
| FullStory | 6 of 6 | 100% |
| Miro | 5 of 6 | 83% |
| Smaply | 5 of 6 | 83% |
| Figma | 4 of 6 | 67% |
| TheyDo | 3 of 6 | 50% |
| Lucidchart | 2 of 6 | 33% |
| Mural | 2 of 6 | 33% |
| Sketch | 2 of 6 | 33% |
| Sogolytics | 2 of 6 | 33% |
One note on double-labelling: Figma appears in the table at 4 of 6, and its sibling whiteboard FigJam was named once more as a separate product (1 of 6). We keep them as two entries rather than folding FigJam's 1 into Figma's 4, because the assistants never treated them as one line, and we will not report a number the data does not show.
Where this leaves Glotier
Glotier does not sell customer journey mapping software, so we are not in any of these six answers, and that is correct. We would be worried if we were. We ran this category the same way we run it for a paying customer's own category: real buyer questions, the real assistants, the real source pages, and we publish whatever comes back.
If you work on one of the 18 products above, or on one that should be on the list and isn't, you can run this same check on your own category. It is free, no account, and takes about a minute.