Lobbytrack was the only visitor management product that ChatGPT and Gemini named in more than half of our questions, landing in 4 of 6 answers. On 2026-08-06 we asked the two assistants six different buyer questions about visitor management software, let each question run one live web search, and logged every product named and every source cited. One answer per question, six answers in total. Lobbytrack came out on top, and nothing else reached 4.
Below Lobbytrack sits a six-way tie at 3 of 6, or 50% each: Archie, Envoy, Greetly, SwipedOn, Verkada Guest, and Visitly all showed up in exactly half the answers. That is the real shape of this category in AI answers right now. There is one modest front-runner and a crowded middle, not a single dominant name the way some categories have. A marketing team at any of those six is tied for second on the exact questions their buyers are typing.
How the shortlist changed across the six questions
The most useful thing in this data is how much the shortlist moved when we changed one word. The plain "best visitor management software" question returned eight names: Envoy, Archie, The Receptionist, Tactic, Kadence, Lobbytrack, Visitly, and Verkada Guest. That is the flagship query, and five of those names (The Receptionist, Tactic, Kadence, Verkada Guest, and Visitly) never appear once we add the words "free" or "affordable."
Ask for the "best free visitor management software" instead and the list becomes Lobbytrack, Envoy, Greetly, VisitUs, and VMFree, just 5 names. Two of them, VisitUs and VMFree, appear in this one question and nowhere else across the other five. VMFree even rode in on its own domain, vmfree.co.uk, which fed exactly 1 answer. These are pure free-tier names, invisible the moment the buyer drops the word "free."
The "most affordable visitor management software" question returned a fourth, different set: Lobbytrack, Archie, Greetly, and Vizitor, 4 names. Vizitor shows up here and in no other question. So "free" and "affordable" are not the same query to these assistants: "free" surfaced VisitUs and VMFree, "affordable" surfaced Vizitor, and the only names that carried across both price-sensitive questions were Lobbytrack and Greetly.
The other three questions each minted their own one-off names too. "Best visitor management software for small teams" was the only place Sign In Solutions appeared, 1 of 6. "What visitor management software should I use" returned the narrowest list of all, just 3 names (SwipedOn, Greetly by OfficeSpace, and VisitorOS), and two of those, VisitorOS and Greetly by OfficeSpace, are unique to that single phrasing. "Visitor management software recommendations" was the only question that named Avigilon Alta Visitor, 1 of 6.
Lobbytrack led the whole category for one plain reason: it was the through-line. It is the only product named in the plain "best" question, the "small teams" question, the "free" question, and the "affordable" question. It did not appear in "recommendations" or in "what should I use," so its lead is not about being everywhere. It is about owning both price-sensitive queries plus the two most common generic ones, 4 of 6 all together. Greetly, by contrast, appeared in "small teams," "free," and "affordable" but never in the plain "best" question, which makes it a budget-shaped name rather than a flagship one.
The source map: who fed the answers
Three sources fed all 6 answers: reddit.com and two roundup articles, albertodirisio.com and peoplemanagingpeople.com. Reddit was cited in every single question, 6 of 6. If you sell here and you are not part of the visitor-management threads on Reddit, you are absent from the one source these assistants reached for every time.
Vendor-owned domains were the next tier, and this is the key insight. Lobbytrack's own site, lobbytrack.com, fed 4 of 6 answers, and Lobbytrack was also the most-named product at 4 of 6. Among vendors, the most-cited domain belongs to the most-named product. Envoy shows the same pattern more softly: envoy.com fed 4 answers and Envoy was named 3 times.
The counter-examples are just as instructive. avigilon.com was the single most-cited vendor domain at 5 of 6, yet Avigilon Alta Visitor was named only 1 time. facilityos.com fed 4 answers with no product of its own named at all. Both are publishing content the assistants quote constantly, but that content mostly recommends other companies. Being the source a model trusts and being the product a model picks are two different jobs.
The classic review directories barely registered. G2 appeared exactly once, through a learn.g2.com article in the "most affordable" question, 1 of 6. Capterra did not appear at all in any of the six answers. YouTube fed 3 of 6, and two community Q&A sites, quora.com and justanswer.com, fed 1 answer each. For a category people assume is ruled by G2 and Capterra grids, these assistants leaned far harder on Reddit, roundups, and vendors' own blogs.
What a vendor here would do to get named
The lesson from this data is blunt: in AI answers, the source list decides who gets named, not market share. Every product that led did so because it lived in the exact pages these assistants pulled. So the work is to be in those specific sources. Be present in the Reddit threads that fed all 6 answers. Get into the two roundups, albertodirisio.com and peoplemanagingpeople.com, that were also cited 6 of 6. And publish content on your own domain good enough to be quoted, the way lobbytrack.com fed 4 answers, while making sure that content actually names your product, which is the trap Avigilon fell into at 5 cited answers but only 1 naming.
It also means picking your query. If you have a strong free tier, "best free" is a five-horse race where VisitUs and VMFree each got in on a single well-aimed page, 1 of 6 apiece. If your edge is price, "most affordable" is a four-name list. You do not have to win "best visitor management software" outright to get named. You have to win a question your buyer actually asks.
The full list, counted
Every product ChatGPT and Gemini named at least twice, plus the second label the data recorded for Greetly. Note that Greetly appears under two names in the raw results, "Greetly" at 3 and "Greetly by OfficeSpace" at 1, so we list both rather than merge them into a number the measurement never showed.
| Product | Named in | Share |
|---|---|---|
| Lobbytrack | 4 of 6 | 67% |
| Archie | 3 of 6 | 50% |
| Envoy | 3 of 6 | 50% |
| Greetly | 3 of 6 | 50% |
| SwipedOn | 3 of 6 | 50% |
| Verkada Guest | 3 of 6 | 50% |
| Visitly | 3 of 6 | 50% |
| Kadence | 2 of 6 | 33% |
| Tactic | 2 of 6 | 33% |
| The Receptionist | 2 of 6 | 33% |
| Greetly by OfficeSpace | 1 of 6 | 17% |
Where Glotier fits
Glotier does not sell visitor management software, so we are correctly absent from all 6 of these answers, and we would not want it any other way. We ran this measurement on someone else's category, not ours.
But this page is exactly what we do for a customer's own category. We take the questions your buyers ask, run them through ChatGPT and Gemini, and show you which products get named and which sources fed each answer, so you can see whether you are the through-line like Lobbytrack or the uncited vendor like Avigilon. The check is free, takes about a minute, and needs no account.