Microsoft Defender Threat Intelligence was the product ChatGPT and Gemini named most when we asked for the best threat intelligence software, appearing in 4 of the 6 buyer questions we ran on 7 August 2026. No other product cracked more than 2 of 6. We put six real buyer phrasings to ChatGPT and Gemini, gave each one a live web search, and wrote down every product named and every source domain behind the answers. Threat intelligence software is not a category we sell, so nothing here is our own product talking.
Behind Microsoft Defender, four products tied at 2 of 6 answers each: CrowdStrike Falcon Intelligence, Cyble Vision, Exabeam, and XVigil. That is the entire "named more than once" list. Everything else, 15 separate products, showed up in exactly one of the six questions. So of the 20 products named across the whole run, 15 (75%) surfaced on a single phrasing and never again.
The question you ask changes the whole shortlist
The bare question, "best threat intelligence software," returned five names: CrowdStrike Falcon Intelligence, Palo Alto Cortex XDR, Microsoft Defender Threat Intelligence, Cyble Vision, and IB Threat Intelligence. Two of those five, Palo Alto Cortex XDR and IB Threat Intelligence, appeared in this one question and nowhere else in the run.
Add one word, "free," and the shortlist flips completely. "Best free threat intelligence software" named eight products, and not one of them overlapped with the paid "best" list: Anomali ThreatStream, AIS, Yeti, VMRay ThreatFeed, SANS Internet Storm Center (ISC), LevelBlue Labs Open Threat Exchange (OTX), Spamhaus, and OpenPhish. All 8 are open feeds or open-source tools, and all 8 appeared only in this one question.
"Most affordable threat intelligence software" behaved differently again: it collapsed to a single name, XVigil, and nothing else. So "free" and "affordable" are not the same query to these two assistants. Free pulled eight open-source feeds, affordable pulled one budget commercial pick. A vendor optimising for "cheap" and a vendor optimising for "free" are chasing two different answer sets, with 0 products shared between them.
Two more phrasings widened the field again. "Threat intelligence software recommendations" named seven products and introduced Recorded Future Intelligence Platform, CloudSEK XVigil, Wildfire, and Flare, each of which appeared only in that one question. "Best threat intelligence software for small teams" named four and was the only place Group-IB Threat Intelligence Platform showed up. The takeaway for a marketer: there is no single "AI shortlist" for this category, there are at least six, one per phrasing.
The source map: Reddit is in every answer
reddit.com was the single most-used source in the run, feeding all 6 of the 6 answers. No other domain was in every answer. The next tier was gartner.com (5 of 6), shadowdragon.io (5 of 6), and stellarcyber.ai (5 of 6), followed by infotech.com (4 of 6). Community threads and analyst or roundup pages, not review directories, are what these two assistants read here.
Beyond Reddit, the community sources were quora.com (2 of 6), the infosec aggregator malware.news (2 of 6), one developer thread at forums.h2kinfosys.com (1 of 6), and github.com (1 of 6) sitting behind the open-source "free" answers. Put together, a Reddit plus Quora plus forum footprint touched every one of the six questions in the set.
Here is the insight a vendor should not miss: in 3 of the 6 answers, a vendor's own domain fed the answer and that vendor's product got named in the same answer. group-ib.com was a source for the "small teams" question, and Group-IB Threat Intelligence Platform was named in that answer. vmray.com was a source for "best free," and VMRay ThreatFeed was named there. paloaltonetworks.com was a source for "recommendations," and Wildfire, a Palo Alto product, was named there. Your own published pages can become the citation that gets you listed.
What did not show up is as telling as what did. G2 and Capterra, the two directories buyers reach for first, appeared in 0 of the 6 answers. The closest thing to a directory in the whole run was gartner.com at 5 of 6, which is an analyst site, not a user-review marketplace. If your plan to get recommended in this category rests on your G2 rating, this measurement says ChatGPT and Gemini were not reading G2 at all.
What a vendor here would actually do
Getting named in this category is not about market share, it is about being on the pages these assistants retrieved. The load-bearing sources were narrow and repeatable: reddit.com (6 of 6), gartner.com, shadowdragon.io and stellarcyber.ai (5 of 6 each), and infotech.com (4 of 6). Be discussed in those exact places and you have a real shot at the shortlist. Be absent from them and no amount of ad spend puts you in the answer.
The vendor-domain wins point at a second move you control directly. Group-IB, VMRay and Palo Alto each had their own domain cited in an answer that named their product, which happened in 3 of the 6 answers. Publishing a clear, specific page about your tool, the kind of page a live search will actually pull, is one of the few levers a vendor owns outright rather than renting from a reviewer or a subreddit.
One caution when you read these counts: the same brand can appear under two spellings, and we kept them separate rather than merge a number the data never recorded. XVigil (2 of 6) and CloudSEK XVigil (1 of 6) are the same CloudSEK product under two labels. Group-IB Threat Intelligence Platform (1 of 6) and IB Threat Intelligence (1 of 6) are almost certainly the same vendor too. We report what was said, not a tidied-up total, because the split itself tells you the assistants do not always name a product the same way twice.
The full list, counted
Here are the top 9 products by how many of the six answers named them. XVigil and CloudSEK XVigil sit as separate rows on purpose: they are the same product under two names, and 1 of 6 answers used the longer label.
| Product | Named in | Share |
|---|---|---|
| Microsoft Defender Threat Intelligence | 4 of 6 | 67% |
| CrowdStrike Falcon Intelligence | 2 of 6 | 33% |
| Cyble Vision | 2 of 6 | 33% |
| Exabeam | 2 of 6 | 33% |
| XVigil | 2 of 6 | 33% |
| AIS | 1 of 6 | 17% |
| Anomali ThreatStream | 1 of 6 | 17% |
| CloudSEK XVigil | 1 of 6 | 17% |
| Flare | 1 of 6 | 17% |
Where Glotier fits
We do not sell threat intelligence software, and you will not find Glotier anywhere in these 6 answers. That is correct: we should not be named in a category we are not in, and we are not going to pretend otherwise. But running this exact measurement is the whole of what Glotier does. We ask ChatGPT and Gemini the buyer questions for your category, record who gets named and which source pages fed each answer, and show you where the gap is. For your own category the check is free, needs no account, and takes about a minute.