Procurify was named in 5 of the 6 answers ChatGPT and Gemini gave when we asked who makes the best procurement software, more of the six than any other product. No one else was close. Coupa, Precoro and Tradogram tied for second at 3 of 6 answers each, and everything else landed at 2 of 6 or fewer.
We ran this on 2026-08-03. We put six real buyer questions to ChatGPT and Gemini, gave each question one live web search, and recorded every product they named and every source domain they cited. Across those 6 answers, 28 different products were named at least once. That alone is the story: the AI shortlist for procurement software is wide, not settled, and only one product, Procurify, cleared half the answers.
The second tier is a three-way tie at 3 of 6 answers: Coupa, Precoro and Tradogram. What is striking is that they got there through different doors. Coupa showed up on the enterprise-flavored questions, Tradogram on the cheap-and-small questions, and Precoro on both. Below them, five products tied at 2 of 6 answers: Kissflow, Pipefy, ProcureDesk, Procurement Express and SAP Ariba.
One thing to flag so no one miscounts: Procurify (5 of 6) and Procurement Express (2 of 6) are two different products with confusingly similar names, not one brand counted twice. We kept them as separate rows because that is how the assistants named them, and their counts should not be added together.
The shortlist changed with the wording
The biggest finding is that there was no single shortlist. The list of products changed almost completely depending on how the question was phrased. Of the 28 products named in total, 19 appeared in exactly one of the six questions and nowhere else.
The bare "best procurement software" question returned an all-enterprise list: Coupa, SAP Ariba, Ivalua, GEP SMART, Procurify, Jaggaer, Basware and Zycus. Five of those, Ivalua, GEP SMART, Jaggaer, Basware and Zycus, appeared in this one question only. Ask for "the best" with no qualifier and the assistants default to the big suites.
"Best free procurement software" produced a nearly separate universe. Its six names were Spendwise, SpendMap, Tradogram, The Free-Procurement Project, Precoro and Softr. Four of them, Spendwise, SpendMap, The Free-Procurement Project and Softr, showed up only in the free question. Just Tradogram and Precoro carried over from the paid conversations, so a buyer asking for free tools sees an almost entirely different set than a buyer asking for "the best."
"Most affordable procurement software" gave a third list again: Tradogram, ProcureDesk, Procurify, Kissflow, Procurement Express, Pipefy, Zoho Procurement and Canopy. Zoho Procurement and Canopy appeared only here. Notice how little "affordable" and "free" actually overlap: across those two answers of 6 to 8 names each, they share exactly one product, Tradogram, even though a buyer might treat the two questions as the same thing.
Procurify was the exception to all of this. It was named in 5 of the 6 questions, and the only one it missed was "best free." So the single most-recommended procurement product in the whole measurement does not surface at all when a buyer's first instinct is to ask for a free tool.
The other three questions each contributed their own one-off names too. "For small teams" was the only place Xero and Rippling appeared. "What procurement software should I use" was the only place Teampay, Airbase and Vroozi came up. "Procurement software recommendations" was the only place Zip, Brex and Tradeshift showed. Same category, six questions, and most of the field surfaced only once.
Where the answers came from
Reddit was the single most-used source, cited in all 6 answers. Every question, the enterprise one and the free one included, pulled at least one Reddit thread. If you want a blunt rule for procurement software, it is this: the assistants read Reddit first, on every phrasing.
After Reddit, the leading sources were roundup and vendor blogs, not review directories. artofprocurement.com, rippling.com and tradogram.com were each cited in 4 of the 6 answers, and brex.com in 3. Quora appeared once. The classic software directories barely registered: G2 was cited once and Capterra once, across all 6 answers. In this category, a G2 or Capterra profile is not what gets you into the answer.
Here is the part worth underlining. Several products were named because their own vendor domain fed the same answer. tradogram.com was cited in 4 of the 6 answers, and Tradogram the product was named 3 times. The cleanest example is the "best free" answer: four of its cited sources were vendor domains, precoro.com, softr.io, spendmap.com and free-procurement.com, and each of those vendors' products, Precoro, Softr, SpendMap and The Free-Procurement Project, was named in that same answer. Owning the page the assistant quotes is a direct path to being named.
What this means if you sell procurement software
The source list, not your market share, decides who gets named. SAP Ariba is one of the largest procurement platforms in the world, and it was named in 2 of 6 answers. Procurify was named in 5. The gap is not size. It is presence on the exact pages the assistants pulled: Reddit threads, a short list of roundup blogs, and vendors' own comparison content.
Concretely, three things moved the needle in this data. Be in the Reddit conversation, because Reddit fed all 6 answers. Get into the roundup blogs that keep getting cited, artofprocurement.com among them at 4 answers. And publish your own comparison content, because vendor domains like tradogram.com at 4 answers were quoted directly. One caution: several vendor blogs here, including payhawk.com and spendesk.com at 2 answers each, fed answers that named their competitors and never named themselves. Publishing helps only if your own page actually names you.
None of this requires being the biggest. It requires being on the specific pages the assistant reads for the specific question your buyer asks. And because the shortlist changed on every phrasing, you have to check the phrasings your buyers actually use, not just "best procurement software."
The full list, counted
| Product | Named in | Share |
|---|---|---|
| Procurify | 5 of 6 | 83% |
| Coupa | 3 of 6 | 50% |
| Precoro | 3 of 6 | 50% |
| Tradogram | 3 of 6 | 50% |
| Kissflow | 2 of 6 | 33% |
| Pipefy | 2 of 6 | 33% |
| ProcureDesk | 2 of 6 | 33% |
| Procurement Express | 2 of 6 | 33% |
| SAP Ariba | 2 of 6 | 33% |
Another 19 products were named once each (1 of 6, 17%), including the enterprise suites Ivalua, GEP SMART, Jaggaer, Basware and Zycus, and the free tools Spendwise, SpendMap, Softr and The Free-Procurement Project.
A note on us. Glotier does not sell procurement software, so we are correctly absent from every one of these answers, and we would not expect an assistant to name us here. But what you just read is exactly what we do for a customer's own category: put the real buyer questions to ChatGPT and Gemini, record who gets named and which pages fed each answer, and show you where you stand. If you want the same read on your category, the check is free, takes about a minute, and needs no account.