Roundup · 2026

Best ChatGPT brand monitoring tools

When a buyer asks an assistant what to use, a handful of products get named and the rest are never considered. We measured how short that list is: across 40 software buying questions the average answer named seven or eight products, and 47% of everything named appeared in only one of the three assistants we asked. These tools tell you which side of that you are on. Entry prices below are as published on 2026-07-17.

1

Glotier

Free to start

Works out what your product is, generates the questions your buyers would type, and puts each one to ChatGPT, Gemini and Perplexity as a live web query rather than from training memory. Shows which of the three named you, which competitors were named instead, and every source page each answer was built from. Whether you were named is decided by looking for your name in the answer text, not by asking a model for its opinion. Free with no account and no card.

Best for: Indie founders who want the source list, not just a score. The other tools here that show which pages fed an answer, across more than one assistant, start at $95 and $99 a month.

We built this, so weigh it accordingly. Everything above is checkable in about two minutes, and the method is in our guide to monitoring this properly.

2

Otterly.AI

$29/mo

Otterly.AI tracks whether your brand shows up in AI search answers (ChatGPT and friends) and monitors prompts over time.

Best for: Clean, focused AI-search monitoring with a friendly entry price, a solid pick if AI search is the only channel you care about.

Glotier vs Otterly.AI
3

Peec AI

$95/mo

Peec AI is an AI-search analytics tool aimed at marketing teams tracking brand visibility across answer engines.

Best for: Team-oriented analytics and reporting around AI-answer visibility.

Glotier vs Peec AI
4

Profound

From $99/mo

Profound is an enterprise-grade answer-engine optimization platform with deep AI-search analytics across many models.

Best for: The most engines and the deepest enterprise analytics, if you have the budget and a brand team.

Glotier vs Profound
5

Ahrefs Brand Radar

Paid add-on to an Ahrefs plan

Ahrefs Brand Radar adds AI-mention tracking on top of Ahrefs' established SEO toolset.

Best for: If you already pay for Ahrefs, Brand Radar bolts AI visibility onto best-in-class SEO data, you may not need anything else.

Glotier vs Ahrefs Brand Radar
6

Scrunch AI

From $250/mo

Scrunch AI helps brands understand and improve how they show up in AI-generated answers across the major assistants.

Best for: Enterprise-leaning answer-engine optimization analytics for brands that want a dedicated AI-visibility platform.

Glotier vs Scrunch AI
7

HubSpot AEO Grader

Free

HubSpot's AEO Grader (formerly AI Search Grader) is a free one-off tool that scores how visible your brand is in AI search.

Best for: Free and frictionless for a quick one-time snapshot, backed by the HubSpot brand.

Glotier vs HubSpot AEO Grader
8

Semrush

From ~$140/mo

Semrush is an established, all-in-one SEO and marketing suite that has added AI-search and brand-mention tracking.

Best for: Best-in-class Google SEO data and a huge toolset, if you already live in Semrush, the AI features bolt on.

Glotier vs Semrush
9

Knowatoa

Freemium

Knowatoa monitors how AI assistants answer questions about your brand and tracks how that changes over time.

Best for: Approachable, indie-friendly AI-search monitoring focused squarely on answer-engine visibility.

Glotier vs Knowatoa
10

Nightwatch

From ~$39/mo

Nightwatch is an established rank tracker that has added AI-search visibility on top of its Google SEO monitoring.

Best for: Mature, granular Google rank tracking with geo and device segmentation, now extended to AI answers.

Glotier vs Nightwatch
11

Visiblie

Paid tiers

Visiblie tracks brand mentions across many AI models from one dashboard, scaling up to eight engines on higher tiers.

Best for: Breadth of AI engines: its top plan covers considerably more assistants than most tools here. Check their current list rather than ours, since an engine lineup changes faster than a roundup does.

Glotier vs Visiblie
12

Hikoo

Free + from €69/mo

Hikoo is a European, GDPR-by-design AI-visibility platform covering audit, monitoring, a prioritized action plan and competitive analysis.

Best for: A full audit-to-action cycle across up to seven AI engines, with a privacy-first European footing.

Glotier vs Hikoo

Not sure where you stand? Run the free check and see whether ChatGPT, Gemini and Perplexity name your product. No signup.