The App Store and Play Store still drive most mobile installs, and where you rank for the right keywords is most of the game. Here’s an honest look at the tools that actually help, from the free indie option to the enterprise suites.
1
AppFollow
Free + from $179/mo
Mature ASO + review monitoring platform used by larger studios. Deep keyword tracking, competitor analysis, review reply workflow, and ad performance integration.
Best for: Mobile teams shipping multiple apps, with a budget for tooling.